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Griswold Elchgläser

Fail

Demand is soft, at -56.5% this quarter, so Griswold Elchgläser is a Fail.

Flapen Score
38
38 / 100
Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48
Market size
€52K/yr100K searches / yr
90-day growth
-56.5%search demand this quarter
Competition
78%top-5 click share · 7 brands · 11 sellers

Flapen Score

Griswold Elchgläser against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Griswold Elchgläser is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Griswold Elchgläser market on Amazon at a glance

Shoppers on Amazon Germany searched for Griswold Elchgläser 100K times last year and spent an estimated €52K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -56.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-56.5%
Conversion, latest week
1.8%
Market size, estimated
€52Ka year
Peak month
December151.6× the quietest month
Top search term
elch tasse6K searches a year

02 · Price

A sale here is worth €29.52.

Listings sell for €29.52 on average, from €9.93 to €110.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €29.52 that is €0 to €3K a year per listing.

Average price
€29.52inside the $15 to $100 sweet spot
Price range
€9.93–€110.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #4,177 within Gläser & Trinkgeschirr. It carries 311 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
18%
Out of stock, average day
18.3%
Average rank
#4,177in Gläser & Trinkgeschirr
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
311per listing
Listings tracked
11

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Griswold Elchgläser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Brand 128%
  • Brand 222%
  • Brand 315%
  • Brand 413%
  • Brand 511%
  • Brand 68%
  • Open — no brand owns it (1 brand, 3%)

Demand

Griswold Elchgläser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 151.6×

Search terms

Top Griswold Elchgläser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elch tasse6K/yr
  • griswold elchgläser28K/yr
  • elch gläser griswold23K/yr
  • elch gläser10K/yr
  • elchgläser5K/yr
  • elchglas griswold9K/yr
  • eggnog gläser elch set5K/yr
  • schöne bescherung gläser5K/yr
  • eierpunsch gläser elch4K/yr
  • elchtassen glas griswold4K/yr

Reviews and returns

What reviews say buyers love and hate about Griswold Elchgläser

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.5%of orders come back
“Zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Griswold Elchgläser questions

Answered from the same tracked data.