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Gouache

Fail

Demand is soft, at -16.4% this quarter, so Gouache is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€95K/yr174K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
53%top-5 click share · 15 brands · 48 sellers

Flapen Score

Gouache against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Gouache is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gouache market on Amazon at a glance

Shoppers on Amazon Germany searched for Gouache 174K times last year and spent an estimated €95K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
2.2%
Market size, estimated
€95Ka year
Peak month
November2.1× the quietest month
Top search term
gouache60K searches a year

02 · Price

A sale here is worth €24.51.

Listings sell for €24.51 on average, from €3.83 to €59.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €24.51 that is €2K to €6K a year per listing.

Average price
€24.51inside the $15 to $100 sweet spot
Price range
€3.83–€59.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #387 within Malen. It carries 1,109 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
2.4%
Average rank
#387in Malen
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
1,109per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Gouache products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

48

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

26%

  • Brand 125%
  • Brand 223%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Gouache search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Gouache search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gouache60K/yr
  • gouache farben set52K/yr
  • gouache farben27K/yr
  • gouache paint set3K/yr
  • guache7K/yr
  • gouache set9K/yr
  • acrylic gouache4K/yr
  • guasch farben5K/yr
  • gouache farbe4K/yr
  • gouachefarben3K/yr

Reviews and returns

What reviews say buyers love and hate about Gouache

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Farbe”
26%of negative reviews mention “Farbe”
0.4%of orders come back
“Unglaublich schlechte pigmentierung”
A buyer, on “Farbe”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gouache questions

Answered from the same tracked data.