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Göffel

Fail

Shoppers spend an estimated $57K a year here, so Göffel is a Fail.

Flapen Score
45
45 / 100
Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size
€57K/yr163K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
52%top-5 click share · 19 brands · 32 sellers

Flapen Score

Göffel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Göffel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Göffel market on Amazon at a glance

Shoppers on Amazon Germany searched for Göffel 163K times last year and spent an estimated €57K. The top 5 brands take 77% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
4.2%
Market size, estimated
€57Ka year
Peak month
August1.3× the quietest month
Top search term
göffel96K searches a year

02 · Price

A sale here is worth €8.35.

Listings sell for €8.35 on average, from €4.97 to €19.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €8.35 that is €835 to €2K a year per listing.

Average price
€8.35under the $15 to $100 sweet spot
Price range
€4.97–€19.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€835–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #69 within Besteck. It carries 1,136 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
14.0%
Average rank
#69in Besteck
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,136per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Göffel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 flat

Sellers

32

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

20%

  • Brand 135%
  • Brand 219%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Brand 63%

Demand

Göffel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Göffel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • göffel96K/yr
  • spork25K/yr
  • göffel titan11K/yr
  • göffel edelstahl8K/yr
  • titan göffel5K/yr
  • spork titan5K/yr
  • göffel mit messer7K/yr
  • light my fire spork3K/yr
  • göffel wmf3K/yr

Reviews and returns

What reviews say buyers love and hate about Göffel

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
31%of negative reviews mention “Gesamtgröße”
1.1%of orders come back
“etwas schmal”
A buyer, on “Gesamtgröße”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Göffel questions

Answered from the same tracked data.