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Global Messer

Fail

The top 5 brands take 100% of clicks, so Global Messer is a Fail.

Flapen Score
30
30 / 100
Ranks 3,982 of 4,240 Küche, Haushalt & Wohnen niches · −18 vs the category median of 48
Market size
€23K/yr56K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
55%top-5 click share · 2 brands · 29 sellers

Flapen Score

Global Messer against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Global Messer is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Global Messer market on Amazon at a glance

Shoppers on Amazon Germany searched for Global Messer 56K times last year and spent an estimated €23K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
0.4%
Market size, estimated
€23Ka year
Peak month
December2.8× the quietest month
Top search term
global messer44K searches a year

02 · Price

A sale here is worth €101.74.

Listings sell for €101.74 on average, from €39.45 to €337.25. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €101.74 that is €0 to €10K a year per listing.

Average price
€101.74above the $15 to $100 sweet spot
Price range
€39.45–€337.25
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #478 within Besteck. It carries 431 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#478in Besteck
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
431per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Global Messer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

Global Messer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Global Messer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • global messer44K/yr
  • global8K/yr
  • global knife4K/yr
  • global messerset655/yr

Reviews and returns

What reviews say buyers love and hate about Global Messer

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.8%of orders come back
“Liest sich vielleicht wie bezahlte Werbung,”
A buyer, on “beworben Vs Tatsächliches Produkt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Global Messer questions

Answered from the same tracked data.