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Glasfiguren

Fail

Demand is soft, at -30.6% this quarter, so Glasfiguren is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€129K/yr246K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
16%top-5 click share · 41 brands · 81 sellers

Flapen Score

Glasfiguren against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Glasfiguren is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glasfiguren market on Amazon at a glance

Shoppers on Amazon Germany searched for Glasfiguren 246K times last year and spent an estimated €129K. The top 5 brands take 74% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €129K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
1.0%
Market size, estimated
€129Ka year
Top search term
swarovski figuren97K searches a year

02 · Price

A sale here is worth €54.04.

Listings sell for €54.04 on average, from €1.01 to €433.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €54.04 that is €0 to €5K a year per listing.

Average price
€54.04inside the $15 to $100 sweet spot
Price range
€1.01–€433.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,166 within Dekoartikel. It carries 515 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
94%
Out of stock, average day
4.8%
Average rank
#1,166in Dekoartikel
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
515per listing
Listings tracked
125

04 · Newcomers

4 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Glasfiguren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

81

Top-5 brand share

74%

Top 20: 92%

Top-5 click share

16%

Top 20: 42%

Open market

24%

  • Brand 145%
  • Brand 217%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Glasfiguren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.6× · 10 of 12 months tracked

Search terms

Top Glasfiguren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swarovski figuren97K/yr
  • glasfiguren34K/yr
  • swarovski figur16K/yr
  • kristall figuren13K/yr
  • glasdeko10K/yr
  • glasfiguren tiere13K/yr
  • swarovski figuren sale13K/yr
  • glastiere8K/yr
  • kristallfiguren10K/yr
  • glasfigur9K/yr

Reviews and returns

What reviews say buyers love and hate about Glasfiguren

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
31%of negative reviews mention “Gesamtgröße”
1.4%of orders come back
“Kleiner als gedacht”
A buyer, on “Gesamtgröße”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Glasfiguren questions

Answered from the same tracked data.