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glasfiguren

Skip it

Soft demand (-30.6% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 10Conversion 12Competition 96Returns 88Price range 20Avg price 92Brand share 52Review moat 75Quality gap 21

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Great€54.04

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Good514.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay€129K

€129K/yr · 246K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad€1.01–€433.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, glasfiguren is a €129K/yr Amazon Germany market (246K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

glasfiguren market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
€108K–€135K
units × avg price
Conversion rate
1.0%
Avg BSR
#1,166
Page quality
0%
Prime
94%
Sponsored
70%
Out of stock
4.8%
Avg brand age
33 months
Avg seller age
187 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

81

Top-5 brand share

74%

Top 20: 92%

Top-5 click share

16%

Top 20: 42%

Open market

24%

  • Swarovski45%
  • H&D HYALINE & DORA17%
  • HDCRYSTALGIFTS4%
  • Hobbspring4%
  • Enesco4%
  • Shalwinn3%

Demand

Weekly Amazon search volume, last 41 weeks — -30.6% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Holiday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top glasfiguren search terms

  • swarovski figuren97K/yr
  • glasfiguren34K/yr
  • swarovski figur16K/yr
  • kristall figuren13K/yr
  • glasdeko10K/yr
  • glasfiguren tiere13K/yr
  • swarovski figuren sale13K/yr
  • glastiere8K/yr
  • kristallfiguren10K/yr
  • glasfigur9K/yr
All search terms

Top glasfiguren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€1K2%€3K3%€4K4%€5K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about glasfiguren

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Top Produkt”

Geschenk Zweck22%

“Super Geschenk”

beworben Vs Tatsächliches Produkt11%

“Entspricht den Fotos”

Helligkeit/Glanz/Glühen10%

“funkelt schön, unnötig,”

Farbe9%

“Besonders liebe ich das zarte Rosa der Blumen, das elegant und natürlich wirkt”

Preis-Leistungs-Verhältnis6%

“Preis-Leistung Super”

Design insgesamt5%

“🌹 Sehr schönes Design: Wirkt elegant und dekorativ.”

Gesamtgröße3%

“Passt”

Sammlungsobjekte2%

“Niedliche Figuren in alt bewährter Swarowskiqualität”

Verzierungs/Stickereiqualität1%

“Sie sind eine schöne Dekoration”

What buyers complain about

Gesamtgröße31%

“Kleiner als gedacht”

beworben Vs Tatsächliches Produkt6%

“auf den Bildern wohl nicht ganz zur Geltung kommt,”

Qualität insgesamt6%

“Qualitätsmängel”

Preis-Leistungs-Verhältnis6%

“sehr teuer”

Materialqualität6%

“einfaches material”

Wecker/Timer-Genauigkeit4%

“Kein Timer”

Haftung/Klebrigkeit4%

“Man konnte den Flügel nicht mehr kleben sehr schade”

Helligkeit/Glanz/Glühen3%

“sind jedoch nicht besonders hell oder gleichmäßig”

Farbe2%

“Lediglich die rote Kiste, passt absolut nicht zur Schönheit des Produktes und zu den blauen Vergissmeinnicht schon gleich gar nicht”

Haltbarkeit2%

“Leider kaputt”

Top return reasons

Gesamtgröße30%
Defekt Material/Teile13%
Qualität insgesamt12%
beworben Vs Tatsächliches Produkt8%
Materialqualität7%
Geschenk Zweck5%
Preis-Leistungs-Verhältnis3%
Farbe3%
Lackqualität2%
Produktzustand2%

Common questions

Is glasfiguren profitable to sell on Amazon Germany?
The niche generates €129K/yr across 125 tracked products. 4 of 29 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (47/100).
How competitive is the glasfiguren niche?
41 brands and 81 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in glasfiguren?
Top complaints mined from reviews: Gesamtgröße, beworben Vs Tatsächliches Produkt, Qualität insgesamt. The return rate is 1.4%.
What does it cost to enter the glasfiguren niche?
Listings span €1.01–€433.97; the average listing price is €54.04 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.