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Gizmo

Fail

Shoppers spend an estimated $26K a year here, so Gizmo is a Fail.

Flapen Score
36
36 / 100
Ranks 3,685 of 4,240 Küche, Haushalt & Wohnen niches · −12 vs the category median of 48
Market size
€26K/yr102K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
65%top-5 click share · 12 brands · 117 sellers

Flapen Score

Gizmo against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Gizmo is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gizmo market on Amazon at a glance

Shoppers on Amazon Germany searched for Gizmo 102K times last year and spent an estimated €26K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
1.1%
Market size, estimated
€26Ka year
Peak month
December6.5× the quietest month
Top search term
gizmo28K searches a year

02 · Price

A sale here is worth €22.59.

Listings sell for €22.59 on average, from €9.65 to €68.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €22.59 that is €0 to €2K a year per listing.

Average price
€22.59inside the $15 to $100 sweet spot
Price range
€9.65–€68.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #18,624 within Dekoartikel. It carries 642 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
85%
Out of stock, average day
4.3%
Average rank
#18,624in Dekoartikel
Average rating
4.71 starsAmazon Germany average 4.37 stars
Average reviews
642per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Gizmo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

117

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Brand 121%
  • Brand 220%
  • Brand 318%
  • Brand 411%
  • Brand 510%
  • Brand 64%
  • Open — no brand owns it (6 brands, 16%)

Demand

Gizmo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Gizmo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gizmo28K/yr
  • gremlin16K/yr
  • gizmo kuscheltier15K/yr
  • gremlins kuscheltier16K/yr
  • gremlins figur13K/yr
  • gizmo gremlin plüschtier5K/yr
  • gismo das kuscheltier6K/yr
  • gismo3K/yr

Reviews and returns

What reviews say buyers love and hate about Gizmo

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Weiches Gefühl”
50%of negative reviews mention “Qualität insgesamt”
1.3%of orders come back
“Die Augen sind minderwertig für den Preis”
A buyer, on “Qualität insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Gizmo questions

Answered from the same tracked data.