Is gizmo profitable to sell on Amazon Germany?

The niche generates €26K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Skip it (36/100).

How competitive is the gizmo niche?

12 brands and 117 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in gizmo?

Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 1.3%.

When does demand for gizmo peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 6.5× the quietest.

What does it cost to enter the gizmo niche?

Listings span €9.65–€68.97; the average listing price is €22.59 (sweet spot $15–$100). The average incumbent carries 642 reviews — the moat a new listing must climb.

gizmo

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Avg price

Great€22.59

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great€9.65–€68.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good642.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-34.9%

90-day search growth — must beat 0% to launch

Market size

Bad€26K

€26K/yr · 102K searches

According to Flapen's Amazon Germany niche tracking, gizmo is a €26K/yr Amazon Germany market (102K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

gizmo market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: €17K–€23K; units × avg price
Conversion rate: 1.1%
Avg BSR: #18,624
Page quality: 0%
Prime: 85%
Sponsored: 20%
Out of stock: 4.3%
Avg brand age: 45 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

117

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

Rubie's21%
Schmidt20%
Nemesis Now18%
Play by Play11%
SockShop10%
NECA4%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Open Trend

Top gizmo search terms

gizmo28K/yr -42.8%0.9% conv.
gremlin16K/yr -34.4%0.4% conv.
gizmo kuscheltier15K/yr -40.7%1.4% conv.
gremlins kuscheltier16K/yr -40.2%0.9% conv.
gremlins figur13K/yr -29.8%0.2% conv.
gizmo gremlin plüschtier5K/yr -11.8%1.0% conv.
gismo das kuscheltier6K/yr +16.3%0.8% conv.
gismo3K/yr -29.2%0.0% conv.

All search terms

Top gizmo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gremlins Tanzender Gizmo Plüsch mit Sound

Rubie's€45.704.4★5,266 rev

Schmidt Spiele 42857 Gremlins Gizmo 29 cm Plüschfigur Braun

Schmidt€21.034.9★9 rev

Nemesis Now Gremlins Gizmo You Are Ready Figur aus Kunstharz 12 5 cm Braun offizielles Lizenzprodukt von Gremlins Gremlims Gizmo in Einer Box aus feinstem Harz gegossen fachmännisch handbemalt

Nemesis Now€30.694.8★331 rev

Damen 2 Paar Gremlins Gizmo Flauschige Kuschelsocken - Weiche Warme Neuheit Lounge & Bett Socken Niedliches Filmcharakter-Design Bequeme Geschenkidee Größe 37-42 rose 4-8

SockShop€14.325.0★5 rev

Playbyplay Gremlins Gizmo stehendes Plüschtier 25 cm

Play by Play€18.024.5★100 rev

Newest

by launch date

Bizak Gremlins 63245351 Überraschungsfiguren 6 cm mit Sammelbuch 6 Modelle zum Sammeln mit 1 Ultra-seltenem Produkt offizielles Lizenzprodukt für Fans und Kinder ab 5 Jahren

Bizak€14.683 rev

5mo ago

Schmidt Spiele 42857 Gremlins Gizmo 29 cm Plüschfigur Braun

Schmidt€21.039 rev

5mo ago

Damen 2 Paar Gremlins Gizmo Flauschige Kuschelsocken - Weiche Warme Neuheit Lounge & Bett Socken Niedliches Filmcharakter-Design Bequeme Geschenkidee Größe 37-42 rose 4-8

SockShop€14.325 rev

10mo ago

Nemesis Now Three Wise Gizmo 8 2 cm große Gremlins-Figur aus Kunstharz Dekoration für Bücherregale Kaminsims oder Schreibtische Gremlins Merchandise & Geschenke für Fans

Nemesis Now€32.7025 rev

1y ago

Gremlins 7 Evolution of the Gremlin 40th Anniversary Set 3 Actionfiguren aus Kunststoff in Geschenkverpackung von NECA.

NECA€68.9713 rev

1y ago

What buyers say about gizmo

What buyers praise and complain about, mined from review topics.

What buyers love

Weiches Gefühl25%

“Top Artikel der sehr weich ist”

Qualität insgesamt21%

“Mega, sieht sehr sehr gut aus”

Sammlungsobjekte10%

“Sammelleidenschaft unseres Enkels gebüge getan”

Stärke6%

“Die Details sind echt stark”

Spaß/Unterhaltungserlebnis6%

“Lieblingsspielzeug”

Geschenk Zweck6%

“Tolles Geschenk”

Form/Stil6%

“lustige kleine Figur”

Gesamtgröße6%

“haben die perfekte Größe”

Design insgesamt4%

“Das Design ist herrlich schräg”

beworben Vs Tatsächliches Produkt2%

“sieht exakt aus wie auf den Fotos”

What buyers complain about

Qualität insgesamt50%

“Die Augen sind minderwertig für den Preis”

Preis-Leistungs-Verhältnis50%

“hoher Preis”

Top return reasons

beworben Vs Tatsächliches Produkt33%

Qualität insgesamt22%

Preis-Leistungs-Verhältnis22%

Gesamtgröße17%

Haftung/Klebrigkeit6%

Common questions

Is gizmo profitable to sell on Amazon Germany?: The niche generates €26K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Skip it (36/100).
How competitive is the gizmo niche?: 12 brands and 117 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in gizmo?: Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 1.3%.
When does demand for gizmo peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 6.5× the quietest.
What does it cost to enter the gizmo niche?: Listings span €9.65–€68.97; the average listing price is €22.59 (sweet spot $15–$100). The average incumbent carries 642 reviews — the moat a new listing must climb.