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Girlanden

Maybe

The top 5 brands take only 24% of clicks. But shoppers spend an estimated $39K a year here, so Girlanden is a Maybe.

Filters No Dominant Brand
Flapen Score
55
55 / 100Top 20% of 4,240 Küche, Haushalt & Wohnen niches · +7 vs the category median of 48
Market size
€39K/yr189K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
22%top-5 click share · 77 brands · 90 sellers

Flapen Score

Girlanden against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Girlanden is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Girlanden market on Amazon at a glance

Shoppers on Amazon Germany searched for Girlanden 189K times last year and spent an estimated €39K. The top 5 brands take 24% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
2.5%
Market size, estimated
€39Ka year
Top search term
girlanden47K searches a year

02 · Price

A sale here is worth €8.32.

Listings sell for €8.32 on average, from €3.97 to €21.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €8.32 that is €0 to €832 a year per listing.

Average price
€8.32under the $15 to $100 sweet spot
Price range
€3.97–€21.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€832
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #147 within Partyzubehör & Dekoration. It carries 310 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
14.8%
Average rank
#147in Partyzubehör & Dekoration
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
310per listing
Listings tracked
89

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Girlanden products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

77 falling

Sellers

90

Top-5 brand share

24%

Top 20: 59%

Top-5 click share

22%

Top 20: 53%

Open market

73%

  • Brand 16%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Girlanden search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Girlanden search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girlanden47K/yr
  • girlande grün30K/yr
  • girlande bunt12K/yr
  • deko girlande14K/yr
  • party girlande12K/yr
  • papiergirlande12K/yr
  • papier girlande8K/yr
  • girlande papier6K/yr
  • bunte girlande6K/yr
  • girlanden deko8K/yr

Reviews and returns

What reviews say buyers love and hate about Girlanden

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Farbe”
23%of negative reviews mention “Qualität insgesamt”
1.5%of orders come back
“Definitiv Müll”
A buyer, on “Qualität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

Keep looking

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All Küche, Haushalt & Wohnen niches

FAQ

Common Girlanden questions

Answered from the same tracked data.