Is Girlande profitable to sell on Amazon Germany?

Flapen scores Girlande 64 out of 100 on Amazon Germany, a Maybe. Shoppers spend €243K a year across 37 tracked products. 2 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew +94.7% in the last 90 days.

How competitive is the Girlande niche on Amazon Germany?

30 brands and 38 sellers compete in Girlande on Amazon Germany. The top 5 Girlande products take 40% of clicks, and the top 5 brands take 48%.

What do buyers complain about in Girlande?

Girlande buyers on Amazon Germany complain most about Qualität insgesamt, beworben Vs Tatsächliches Produkt, and Gesamtgröße. An estimated 1.1% of orders come back.

When does demand for Girlande peak?

Search demand for Girlande on Amazon Germany peaks in May–Jun–Jul–Aug, and the busiest month runs 4.4× the quietest.

What does it cost to enter the Girlande niche?

Girlande sells for €7.70 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.12 to €12.32. The average product has 500 reviews, the count a new listing must catch up to.

Girlande

Maybe

An estimated 1.1% of orders come back. But prices span $5.12–$12.32, mostly outside the sweet spot, so Girlande is a Maybe.

Filters No Dominant Brand

Flapen Score: 64
64 / 100Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +16 vs the category median of 48
Market size: €243K/yr776K searches / yr
90-day growth: +94.7%search demand this quarter
Competition: 40%top-5 click share · 30 brands · 38 sellers

Flapen Score

Girlande against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Girlande is stronger. Inside it, weaker.

64Maybe

This niche Category average

See the method

Market

The Girlande market on Amazon at a glance

Shoppers on Amazon Germany searched for Girlande 776K times last year and spent an estimated €243K. The top 5 brands take 48% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 776K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +94.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €243K a year.

Searches, last 12 months: 776K
Growth, 90 days vs prior 90: +94.7%
Conversion, latest week: 4.1%
Market size, estimated: €243Ka year
Peak month: June4.4× the quietest month
Top search term: wimpelkette outdoor225K searches a year

02 · Price

A sale here is worth €7.70.

Listings sell for €7.70 on average, from €5.12 to €12.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €7.70 that is €4K to €6K a year per listing.

Average price: €7.70under the $15 to $100 sweet spot
Price range: €5.12–€12.32
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 500–750
Revenue per listing a year: €4K–€6K
Returns: 1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #43 within Partyzubehör & Dekoration. It carries 500 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 100%
Out of stock, average day: 8.9%
Average rank: #43in Partyzubehör & Dekoration
Average rating: 4.46 starsAmazon Germany average 4.37 stars
Average reviews: 500per listing
Listings tracked: 37

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 5
Successful launches: 2Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Girlande products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

40%

Top 20: 81%

Open market

47%

Brand 117%
Brand 28%
Brand 38%
Brand 48%
Brand 57%
Brand 65%

Demand

Girlande search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.4×

Search terms

Top Girlande search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wimpelkette outdoor225K/yr +225.8%4.6% conv.
wimpelkette166K/yr +60.6%2.8% conv.
wimpelkette outdoor wetterfest43K/yr +420.5%3.8% conv.
wimpelkette stoff70K/yr +22.3%2.1% conv.
girlande outdoor wetterfest22K/yr +689.1%2.3% conv.
wimpelkette kinderzimmer86K/yr -40.2%2.0% conv.
wimpel30K/yr +70.3%1.6% conv.
outdoor wimpelkette wetterfest9K/yr +120.1%4.6% conv.
wimpelkette geburtstag19K/yr -29.5%1.8% conv.
girlande outdoor19K/yr +152.9%2.0% conv.

Reviews and returns

What reviews say buyers love and hate about Girlande

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Farbe”

21%of negative reviews mention “Qualität insgesamt”

1.1%of orders come back

“Definitiv Müll”

A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Küche, Haushalt & Wohnen niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Girlande questions

Answered from the same tracked data.

Categories