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Gewichtsdecke

Fail

Demand is soft, at -33.1% this quarter, so Gewichtsdecke is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€949K/yr1.2M searches / yr
90-day growth
-33.1%search demand this quarter
Competition
65%top-5 click share · 10 brands · 16 sellers

Flapen Score

Gewichtsdecke against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Gewichtsdecke is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gewichtsdecke market on Amazon at a glance

Shoppers on Amazon Germany searched for Gewichtsdecke 1.2M times last year and spent an estimated €949K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €949K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
1.8%
Market size, estimated
€949Ka year
Peak month
December3.8× the quietest month
Top search term
gewichtsdecke697K searches a year

02 · Price

A sale here is worth €42.42.

Listings sell for €42.42 on average, from €24.81 to €116.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €42.42 that is €32K to €42K a year per listing.

Average price
€42.42inside the $15 to $100 sweet spot
Price range
€24.81–€116.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€32K–€42K
Returns
3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #25 within Bettwaren & Bettwäsche. It carries 779 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
60%
Out of stock, average day
3.1%
Average rank
#25in Bettwaren & Bettwäsche
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
779per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Gewichtsdecke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

16

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

6%

  • Brand 130%
  • Brand 230%
  • Brand 320%
  • Brand 48%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 6%)

Demand

Gewichtsdecke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Gewichtsdecke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gewichtsdecke697K/yr
  • weighted blanket124K/yr
  • gewichtsdecke 135x200105K/yr
  • gewichtsdecke erwachsene15K/yr
  • schwere decke zum schlafen41K/yr
  • gewichtsdecke sommer7K/yr
  • therapiedecke40K/yr
  • schwere decke28K/yr
  • gewichtsdecke 6kg26K/yr
  • gewichtsdecke 5kg17K/yr

Reviews and returns

What reviews say buyers love and hate about Gewichtsdecke

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Schlafqualität”
24%of negative reviews mention “Gewicht schwer”
3.4%of orders come back
“Klasse Decke ein wenig schwer bei 11 Kilo”
A buyer, on “Gewicht schwer”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gewichtsdecke questions

Answered from the same tracked data.