Is Gesso profitable to sell on Amazon Germany?

Flapen scores Gesso 34 out of 100 on Amazon Germany, a Fail. Shoppers spend €74K a year across 14 tracked products. Search demand grew -26.7% in the last 90 days.

How competitive is the Gesso niche on Amazon Germany?

9 brands and 43 sellers compete in Gesso on Amazon Germany. The top 5 Gesso products take 73% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Gesso?

Gesso buyers on Amazon Germany complain most about Geruch, Lackqualität, and Abdeckung. An estimated 0.5% of orders come back.

When does demand for Gesso peak?

Search demand for Gesso on Amazon Germany peaks in Jan, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Gesso niche?

Gesso sells for €9.62 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.65 to €13.76. The average product has 2,501 reviews, the count a new listing must catch up to.

Gesso

Fail

Prices span $3.65–$13.76, mostly outside the sweet spot, so Gesso is a Fail.

Flapen Score: 34
34 / 100Ranks 3,814 of 4,240 Küche, Haushalt & Wohnen niches · −14 vs the category median of 48
Market size: €74K/yr95K searches / yr
90-day growth: -26.7%search demand this quarter
Competition: 73%top-5 click share · 9 brands · 43 sellers

Flapen Score

Gesso against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Gesso is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Gesso market on Amazon at a glance

Shoppers on Amazon Germany searched for Gesso 95K times last year and spent an estimated €74K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months: 95K
Growth, 90 days vs prior 90: -26.7%
Conversion, latest week: 8.1%
Market size, estimated: €74Ka year
Peak month: January1.7× the quietest month
Top search term: gesso45K searches a year

02 · Price

A sale here is worth €9.62.

Listings sell for €9.62 on average, from €3.65 to €13.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €9.62 that is €5K to €7K a year per listing.

Average price: €9.62under the $15 to $100 sweet spot
Price range: €3.65–€13.76
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€7K
Returns: 0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Malen. It carries 2,501 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 93%
Out of stock, average day: 0.0%
Average rank: #75in Malen
Average rating: 4.59 starsAmazon Germany average 4.37 stars
Average reviews: 2,501per listing
Listings tracked: 14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 70 months

Products

Top Gesso products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Brand 134%
Brand 224%
Brand 315%
Brand 410%
Brand 56%
Brand 64%
Open — no brand owns it (3 brands, 7%)

Demand

Gesso search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Gesso search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

gesso45K/yr -21.6%7.7% conv.
gesso grundierung weiß19K/yr -13.9%10.2% conv.
gesso grundierung10K/yr -40.1%6.4% conv.
acryl grundierung7K/yr -26.4%4.7% conv.
acryl primer3K/yr -27.4%1.9% conv.
acryl gesso3K/yr -43.3%12.7% conv.
grundierung für acrylfarben4K/yr -67.5%5.8% conv.
leinwand grundierung3K/yr -29.0%8.8% conv.

Reviews and returns

What reviews say buyers love and hate about Gesso

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”

22%of negative reviews mention “Geruch”

0.5%of orders come back

“OK. Ich mag den Geruch nicht”

A buyer, on “Geruch”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Gesso questions

Answered from the same tracked data.

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