Gesso
FailPrices span $3.65–$13.76, mostly outside the sweet spot, so Gesso is a Fail.
- Flapen Score
- 34 / 100Ranks 3,814 of 4,240 Küche, Haushalt & Wohnen niches · −14 vs the category median of 4834
- Market size
- €74K/yr95K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 43 sellers
Flapen Score
Gesso against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Gesso is stronger. Inside it, weaker.
Market
The Gesso market on Amazon at a glance
Shoppers on Amazon Germany searched for Gesso 95K times last year and spent an estimated €74K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 8.1%
- Market size, estimated
- €74Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- gesso45K searches a year
02 · Price
A sale here is worth €9.62.
Listings sell for €9.62 on average, from €3.65 to €13.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €9.62 that is €5K to €7K a year per listing.
- Average price
- €9.62under the $15 to $100 sweet spot
- Price range
- €3.65–€13.76
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €5K–€7K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Malen. It carries 2,501 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #75in Malen
- Average rating
- 4.59 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,501per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Gesso products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marabu 12040075808 - Acryl Gesso weiß 500 ml feine hochdeckende Acryl - Grundierung auf Wasserbasis schwach saugend für glatten Farbauftrag und gute Haftung von Farben und Medien
- Price
- €8.38
- Rating
- 4.6/5
- Reviews
- 1,347
- Age
- 4y ago

Creative Deco Professionell Weiße Gesso | 1L | Farbzusätze für Acrylmalerei Acryl-Farben Grundierung für Malerei | Ideal Primer für Öl-Farben Pouring Decoupage Finnabair Malfarbe | Grundfarbe-n
- Price
- €12.61
- Rating
- 4.4/5
- Reviews
- 998
- Age
- 7y ago

Lefranc & Bourgeois 300658 Gesso weiss universalgrundierung für Acrylfarben gebrauchsfertig matt opak deckend für Leinwand Papier Stein Holz Gips 500ml Topf Weiß
- Price
- €9.67
- Rating
- 4.6/5
- Reviews
- 3,023
- Age
- 7y ago

Liquitex 8870344 Basics Acrylfarbe Gesso perfekte Grundierung in mattweiß gebrauchsfertig matt opak deckend für Leinwand Papier Stein Holz Gips - 473ml Topf
- Price
- €10.42
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 4y ago

Ideen mit Herz Gesso | Premium-Grundierung für Acryl- & Ölfarben | stark deckend | 120 ml (weiß)
- Price
- €4.99
- Rating
- 4.5/5
- Reviews
- 410
- Age
- 6y ago
Trending
estimated 90-day click momentum
Mont Marte Gesso 500ml Weiß Ideale Grundierung für Acrylfarben und Ölfarben Perfekter Primer für Leinwände
- Price
- €13.43
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 5y ago

KREUL 17017 - Triton Acrylic Liquid Weiß 750 ml Hochwertige Künstler-Acrylfarbe in Studienqualität mit leicht fließendem Charakter tiefmatt auftrocknend
- Price
- €7.22
- Rating
- 4.6/5
- Reviews
- 3,077
- Age
- 17y ago

Liquitex 7608 Professional klares Gesso Universalgrundierung für Acrylfarben licht und alterungsbeständiger Primer gebrauchsfertig - 237ml Flasche transparent
- Price
- €10.37
- Rating
- 4.7/5
- Reviews
- 7,156
- Age
- 14y ago

Creative Deco Professionell Weiße Gesso | 1L | Farbzusätze für Acrylmalerei Acryl-Farben Grundierung für Malerei | Ideal Primer für Öl-Farben Pouring Decoupage Finnabair Malfarbe | Grundfarbe-n
- Price
- €12.61
- Rating
- 4.4/5
- Reviews
- 998
- Age
- 7y ago

Marabu 12040050808 - Acryl Gesso weiß 100 ml feine hochdeckende Acryl - Grundierung auf Wasserbasis schwach saugend für glatten Farbauftrag und gute Haftung von Farben und Medien
- Price
- €3.65
- Rating
- 4.6/5
- Reviews
- 1,347
- Age
- 11y ago
Newest
by launch date
Paintersisters Acryl Gesso Weiß 500ml - Grundierung für Acrylfarben Ölfarben + Alkydfarben Primer für Leinwand Maltuch zum malen
- Price
- €7.11
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 2y ago

Liquitex 8870344 Basics Acrylfarbe Gesso perfekte Grundierung in mattweiß gebrauchsfertig matt opak deckend für Leinwand Papier Stein Holz Gips - 473ml Topf
- Price
- €10.42
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 4y ago

Marabu 12040075808 - Acryl Gesso weiß 500 ml feine hochdeckende Acryl - Grundierung auf Wasserbasis schwach saugend für glatten Farbauftrag und gute Haftung von Farben und Medien
- Price
- €8.38
- Rating
- 4.6/5
- Reviews
- 1,347
- Age
- 4y ago

Mont Marte Gesso 500ml Weiß Ideale Grundierung für Acrylfarben und Ölfarben Perfekter Primer für Leinwände
- Price
- €13.43
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 5y ago

KREUL 85272 - SOLO GOYA Gesso weiß 750 ml Grundierung von Maluntergründen auf Acryl-Halbkreidebasis wasserfest und gut deckend
- Price
- €9.75
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
43
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
7%
- Marabu34%
- Creative Deco24%
- Liquitex15%
- Lefranc Bourgeois10%
- Ideen mit Herz6%
- KREUL4%
- Open — no brand owns it (3 brands, 7%)
Demand
Gesso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Gesso search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gesso45K/yr
- gesso grundierung weiß19K/yr
- gesso grundierung10K/yr
- acryl grundierung7K/yr
- acryl primer3K/yr
- acryl gesso3K/yr
- grundierung für acrylfarben4K/yr
- leinwand grundierung3K/yr
Reviews and returns
What reviews say buyers love and hate about Gesso
We read the reviews and the return reasons for every product selling here.
“OK. Ich mag den Geruch nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gesso questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









