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Geburtstagszug

Fail

Demand is soft, at -7.9% this quarter, so Geburtstagszug is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€127K/yr393K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
44%top-5 click share · 12 brands · 83 sellers

Flapen Score

Geburtstagszug against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Geburtstagszug is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Geburtstagszug market on Amazon at a glance

Shoppers on Amazon Germany searched for Geburtstagszug 393K times last year and spent an estimated €127K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €127K a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.7%
Market size, estimated
€127Ka year
Peak month
August1.9× the quietest month
Top search term
geburtstagszug184K searches a year

02 · Price

A sale here is worth €18.87.

Listings sell for €18.87 on average, from €2.94 to €35.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €18.87 that is €2K to €5K a year per listing.

Average price
€18.87inside the $15 to $100 sweet spot
Price range
€2.94–€35.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #136 within Partyzubehör & Dekoration. It carries 546 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
90%
Out of stock, average day
7.5%
Average rank
#136in Partyzubehör & Dekoration
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
546per listing
Listings tracked
31

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Geburtstagszug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

83

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

44%

Top 20: 92%

Open market

10%

  • Brand 134%
  • Brand 225%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 10%)

Demand

Geburtstagszug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Geburtstagszug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • geburtstagszug184K/yr
  • geburtstagszug holz79K/yr
  • geburtstagszug junge27K/yr
  • geburtstagszug mädchen29K/yr
  • goki geburtstagszug25K/yr
  • geburtstagszug goki11K/yr
  • geburtstagszug kinder8K/yr
  • goki geburtstag7K/yr
  • geburtstag zug5K/yr
  • geburtstags zug4K/yr

Reviews and returns

What reviews say buyers love and hate about Geburtstagszug

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Achtung: Schlechte Qualität”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Geburtstagszug questions

Answered from the same tracked data.