Is Geburtstagskerzen profitable to sell on Amazon Germany?

Flapen scores Geburtstagskerzen 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €263K a year across 41 tracked products. 0 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -18.2% in the last 90 days.

How competitive is the Geburtstagskerzen niche on Amazon Germany?

32 brands and 94 sellers compete in Geburtstagskerzen on Amazon Germany. The top 5 Geburtstagskerzen products take 41% of clicks, and the top 5 brands take 55%.

What do buyers complain about in Geburtstagskerzen?

Geburtstagskerzen buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and Haltbarkeit. An estimated 0.6% of orders come back.

When does demand for Geburtstagskerzen peak?

Search demand for Geburtstagskerzen on Amazon Germany is steady all year. The busiest month runs 1.8× the quietest.

What does it cost to enter the Geburtstagskerzen niche?

Geburtstagskerzen sells for €6.37 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.94 to €15.01. The average product has 595 reviews, the count a new listing must catch up to.

Geburtstagskerzen

Maybe

An estimated 0.6% of orders come back. But prices span $2.94–$15.01, mostly outside the sweet spot, so Geburtstagskerzen is a Maybe.

Filters No Dominant Brand

Flapen Score: 54
54 / 100Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48
Market size: €263K/yr794K searches / yr
90-day growth: -18.2%search demand this quarter
Competition: 41%top-5 click share · 32 brands · 94 sellers

Flapen Score

Geburtstagskerzen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Geburtstagskerzen is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Geburtstagskerzen market on Amazon at a glance

Shoppers on Amazon Germany searched for Geburtstagskerzen 794K times last year and spent an estimated €263K. The top 5 brands take 55% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 794K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €263K a year.

Searches, last 12 months: 794K
Growth, 90 days vs prior 90: -18.2%
Conversion, latest week: 5.2%
Market size, estimated: €263Ka year
Peak month: February1.8× the quietest month
Top search term: geburtstagskerzen295K searches a year

02 · Price

A sale here is worth €6.37.

Listings sell for €6.37 on average, from €2.94 to €15.01. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €6.37 that is €5K to €6K a year per listing.

Average price: €6.37under the $15 to $100 sweet spot
Price range: €2.94–€15.01
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 40K–50K
Units per listing a year: 750–1,000
Revenue per listing a year: €5K–€6K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #99 within Partyzubehör & Dekoration. It carries 595 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 0.5%
Average rank: #99in Partyzubehör & Dekoration
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 595per listing
Listings tracked: 41

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 5
Successful launches: 0Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Geburtstagskerzen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 falling

Sellers

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

41%

Top 20: 80%

Open market

39%

Brand 113%
Brand 212%
Brand 311%
Brand 410%
Brand 59%
Brand 65%

Demand

Geburtstagskerzen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Geburtstagskerzen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

geburtstagskerzen295K/yr -23.0%4.7% conv.
geburtstagskerze109K/yr -22.8%1.6% conv.
kerzen geburtstag67K/yr +5.3%4.3% conv.
geburtstagskerzen kuchen42K/yr -21.9%7.2% conv.
kerze geburtstag49K/yr -19.4%1.7% conv.
geburtstagskerzen kinder39K/yr -19.9%3.5% conv.
birthday candles23K/yr -9.1%4.0% conv.
kerzen torte17K/yr -7.9%4.8% conv.
geburtstag kerzen19K/yr -14.5%3.3% conv.
tortenkerzen19K/yr -19.3%3.7% conv.

Reviews and returns

What reviews say buyers love and hate about Geburtstagskerzen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”

18%of negative reviews mention “Gesamtgröße”

0.6%of orders come back

“Die Kerzen passen nicht in ihre Halterung”

A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Geburtstagskerzen questions

Answered from the same tracked data.

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