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Geburtstagskerzen

Maybe

An estimated 0.6% of orders come back. But prices span $2.94–$15.01, mostly outside the sweet spot, so Geburtstagskerzen is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48
Market size
€263K/yr794K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
41%top-5 click share · 32 brands · 94 sellers

Flapen Score

Geburtstagskerzen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Geburtstagskerzen is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Geburtstagskerzen market on Amazon at a glance

Shoppers on Amazon Germany searched for Geburtstagskerzen 794K times last year and spent an estimated €263K. The top 5 brands take 55% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 794K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €263K a year.

Searches, last 12 months
794K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
5.2%
Market size, estimated
€263Ka year
Peak month
February1.8× the quietest month
Top search term
geburtstagskerzen295K searches a year

02 · Price

A sale here is worth €6.37.

Listings sell for €6.37 on average, from €2.94 to €15.01. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €6.37 that is €5K to €6K a year per listing.

Average price
€6.37under the $15 to $100 sweet spot
Price range
€2.94–€15.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
€5K–€6K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #99 within Partyzubehör & Dekoration. It carries 595 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#99in Partyzubehör & Dekoration
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
595per listing
Listings tracked
41

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Geburtstagskerzen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

€0€8K€16K€24K€32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

94

Est. top-5 brand share

55%

Top 20: 90%

Est. top-5 click share

41%

Top 20: 80%

Open market

39%

  • DONQL13%
  • dekora12%
  • URAQT11%
  • Talking Tables10%
  • goki9%
  • winbest5%

Demand

Geburtstagskerzen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Geburtstagskerzen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • geburtstagskerzen295K/yr
  • geburtstagskerze109K/yr
  • kerzen geburtstag67K/yr
  • geburtstagskerzen kuchen42K/yr
  • kerze geburtstag49K/yr
  • geburtstagskerzen kinder39K/yr
  • birthday candles23K/yr
  • kerzen torte17K/yr
  • geburtstag kerzen19K/yr
  • tortenkerzen19K/yr

Reviews and returns

What reviews say buyers love and hate about Geburtstagskerzen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Gesamtgröße”
0.6%of orders come back
“Die Kerzen passen nicht in ihre Halterung”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Geburtstagskerzen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data