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Geburtstagsdeko

Maybe

The top 5 brands take only 26% of clicks. But prices span $3.04–$15.53, mostly outside the sweet spot, so Geburtstagsdeko is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48
Market size
€562K/yr3.3M searches / yr
90-day growth
-3.9%search demand this quarter
Competition
20%top-5 click share · 84 brands · 122 sellers

Flapen Score

Geburtstagsdeko against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Geburtstagsdeko is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Geburtstagsdeko market on Amazon at a glance

Shoppers on Amazon Germany searched for Geburtstagsdeko 3.3M times last year and spent an estimated €562K. The top 5 brands take 26% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €562K a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
1.7%
Market size, estimated
€562Ka year
Peak month
January1.9× the quietest month
Top search term
geburtstagsdeko1.2M searches a year

02 · Price

A sale here is worth €10.03.

Listings sell for €10.03 on average, from €3.04 to €15.53. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At €10.03 that is €5K to €8K a year per listing.

Average price
€10.03under the $15 to $100 sweet spot
Price range
€3.04–€15.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #129 within Partyzubehör & Dekoration. It carries 1,174 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#129in Partyzubehör & Dekoration
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
1,174per listing
Listings tracked
120

04 · Newcomers

4 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Geburtstagsdeko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

84 falling

Sellers

122

Top-5 brand share

26%

Top 20: 62%

Top-5 click share

20%

Top 20: 48%

Open market

70%

  • Brand 16%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Geburtstagsdeko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Geburtstagsdeko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • geburtstagsdeko1.2M/yr
  • party deko404K/yr
  • deko geburtstag279K/yr
  • geburtstag deko204K/yr
  • birthday decorations134K/yr
  • happy birthday deko201K/yr
  • geburtstagsdeko mann115K/yr
  • geburtstagsdeko mädchen124K/yr
  • kindergeburtstag deko106K/yr
  • geburtstagsdeko frauen90K/yr

Reviews and returns

What reviews say buyers love and hate about Geburtstagsdeko

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Farbe”
17%of negative reviews mention “Qualität insgesamt”
1.2%of orders come back
“Qualität fraglich”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Geburtstagsdeko questions

Answered from the same tracked data.