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Garderobe

Maybe

The top 5 products take only 21% of clicks. But buyers convert on only 0.2% of searches, so Garderobe is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 4,240 Küche, Haushalt & Wohnen niches · +8 vs the category median of 48
Market size
€1.0M/yr3.5M searches / yr
90-day growth
-35.7%search demand this quarter
Competition
21%top-5 click share · 48 brands · 71 sellers

Flapen Score

Garderobe against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Garderobe is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garderobe market on Amazon at a glance

Shoppers on Amazon Germany searched for Garderobe 3.5M times last year and spent an estimated €1.0M. The top 5 brands take 57% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.0M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
0.2%
Market size, estimated
€1.0Ma year
Peak month
January2.0× the quietest month
Top search term
garderobe1.5M searches a year

02 · Price

A sale here is worth €121.09.

Listings sell for €121.09 on average, from €11.86 to €991.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At €121.09 that is €0 to €12K a year per listing.

Average price
€121.09above the $15 to $100 sweet spot
Price range
€11.86–€991.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #56 within Aufbewahrung & Organisation. It carries 1,512 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
56%
Out of stock, average day
5.6%
Average rank
#56in Aufbewahrung & Organisation
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
1,512per listing
Listings tracked
101

04 · Newcomers

12 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
12Amazon's first-year sales bar
Average brand age
33 months

Products

Top Garderobe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

71

Top-5 brand share

57%

Top 20: 84%

Top-5 click share

21%

Top 20: 54%

Open market

38%

  • Brand 136%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Garderobe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Garderobe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garderobe1.5M/yr
  • garderobenschrank440K/yr
  • flurgarderobe405K/yr
  • gaderobe252K/yr
  • garderobe flur90K/yr
  • garderobe set91K/yr
  • garderobenset76K/yr
  • garderobe mit sitzbank74K/yr
  • garderobe mit schuhschrank72K/yr
  • garderobenschrank flur69K/yr

Reviews and returns

What reviews say buyers love and hate about Garderobe

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Montage/Installation”
18%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Garderobe questions

Answered from the same tracked data.