Is Fußmatte Personalisiert profitable to sell on Amazon Germany?

Flapen scores Fußmatte Personalisiert 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €46K a year across 23 tracked products. 0 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -13.0% in the last 90 days.

How competitive is the Fußmatte Personalisiert niche on Amazon Germany?

13 brands and 15 sellers compete in Fußmatte Personalisiert on Amazon Germany. The top 5 Fußmatte Personalisiert products take 52% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Fußmatte Personalisiert?

Fußmatte Personalisiert buyers on Amazon Germany complain most about Qualität insgesamt, Dicke, and Haltbarkeit. An estimated 0.3% of orders come back.

When does demand for Fußmatte Personalisiert peak?

Search demand for Fußmatte Personalisiert on Amazon Germany peaks in Nov–Dec, and the busiest month runs 4.8× the quietest.

What does it cost to enter the Fußmatte Personalisiert niche?

Fußmatte Personalisiert sells for €21.31 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €17.12 to €28.74. The average product has 302 reviews, the count a new listing must catch up to.

Fußmatte Personalisiert

Fail

Buyers convert on only 0.9% of searches, so Fußmatte Personalisiert is a Fail.

Flapen Score: 47
47 / 100Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size: €46K/yr254K searches / yr
90-day growth: -13.0%search demand this quarter
Competition: 52%top-5 click share · 13 brands · 15 sellers

Flapen Score

Fußmatte Personalisiert against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Fußmatte Personalisiert is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Fußmatte Personalisiert market on Amazon at a glance

Shoppers on Amazon Germany searched for Fußmatte Personalisiert 254K times last year and spent an estimated €46K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months: 254K
Growth, 90 days vs prior 90: -13.0%
Conversion, latest week: 0.9%
Market size, estimated: €46Ka year
Peak month: December4.8× the quietest month
Top search term: fußmatte personalisiert93K searches a year

02 · Price

A sale here is worth €21.31.

Listings sell for €21.31 on average, from €17.12 to €28.74. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €21.31 that is €0 to €2K a year per listing.

Average price: €21.31inside the $15 to $100 sweet spot
Price range: €17.12–€28.74
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 4% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #290 within Fußmatten. It carries 302 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 4%
Out of stock, average day: 12.3%
Average rank: #290in Fußmatten
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 302per listing
Listings tracked: 23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Fußmatte Personalisiert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

16%

Brand 133%
Brand 221%
Brand 314%
Brand 46%
Brand 56%
Brand 65%
Open — no brand owns it (7 brands, 16%)

Demand

Fußmatte Personalisiert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Fußmatte Personalisiert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fußmatte personalisiert93K/yr -20.5%0.1% conv.
personalisierte fußmatte56K/yr -1.9%0.1% conv.
personalisierte fussmatten haustür20K/yr -2.5%0.2% conv.
fußmatte personalisiert familie11K/yr +8.1%0.1% conv.
personalisierte fussmatte12K/yr +4.6%0.0% conv.
fußmatte mit namen9K/yr -18.9%0.1% conv.
fussmatte mit namen11K/yr -19.3%0.0% conv.
fußmatte selbst gestalten7K/yr -17.8%0.0% conv.
fussmatte aussen personalisiert5K/yr +32.9%0.1% conv.
fussmatte personalisiert familie11K/yr -46.1%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Fußmatte Personalisiert

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”

27%of negative reviews mention “Qualität insgesamt”

0.3%of orders come back

“bin absolut enttäuscht von der Qualität super dünn”

A buyer, on “Qualität insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Fußmatte Personalisiert questions

Answered from the same tracked data.

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