Skip to content
46

fußmatte kokos

Skip it

Soft demand (-34.0% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 8Conversion 22Competition 63Returns 96Price range 70Avg price 77Brand share 56Review moat 60Quality gap 58

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great€15.70

avg listing price — sweet spot $15–$100

Price range

Good€7.67–€31.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,100.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad€52K

€52K/yr · 193K searches

Growth

Bad-34.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, fußmatte kokos is a €52K/yr Amazon Germany market (193K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

fußmatte kokos market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
€63K–€79K
units × avg price
Conversion rate
1.7%
Avg BSR
#119
Page quality
0%
Prime
69%
Sponsored
100%
Out of stock
10.1%
Avg brand age
48 months
Avg seller age
191 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

15

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

22%

  • Carpido34%
  • Bodenständig12%
  • Hanse Home10%
  • KARAT8%
  • Relaxdays7%
  • Astra7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.0% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Top fußmatte kokos search terms

  • fußmatte kokos57K/yr
  • kokosmatte fußmatte36K/yr
  • fussmatte kokos22K/yr
  • fußmatte außen kokos13K/yr
  • fussmatte aussen kokos13K/yr
  • kokos fussmatte aussen11K/yr
  • kokos fußmatte17K/yr
  • fußmatte kokos außen11K/yr
  • kokosfussmatte8K/yr
  • kokos fussmatte6K/yr
All search terms

Top fußmatte kokos products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€5K20%€10K30%€16K40%€21K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about fußmatte kokos

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Qualität”

beworben Vs Tatsächliches Produkt16%

“Alles wie bestellt”

Stärke11%

“schön robust”

Preis-Leistungs-Verhältnis9%

“Preis-/Leistungsverhältnis super”

Design insgesamt6%

“Schönes Design”

Gesamtgröße5%

“Passt”

Farbe5%

“Farbe ist auch okay”

Materialqualität4%

“Material ist sehr robust”

Haltbarkeit3%

“Robust und preiswert”

Einfache Reinigung2%

“Pflegeleicht und nicht rutschend”

What buyers complain about

Qualität insgesamt20%

“Preis für die Qualität viel zu hoch”

Haltbarkeit16%

“Geringe Haltbarkeit”

Einfache Reinigung9%

“Keine saubere Verarbeitung”

Materialqualität7%

“Schlechteste Verarbeitung und Material”

Geruch4%

“Des Weiteren hat die Matte sehr stark nach einer Mischung aus Chemie und etwas muffigen gerochen”

Farbe4%

“Anderes Blau”

Wasserbeständigkeit4%

“drum wasser nicht ablaufen”

Farbverblassen/Verfärbung4%

“verblasst, die Fasern lösen sich vom Untergrund.”

Geeignet für den Außenbereich4%

“Und übrigens: Unten ist ein Gummibelag, es kann also keinesfalls im Freien verwendet werden, da es sonst darunter immer feucht ist”

Gesamtgröße4%

“Könnte etwas größer sein”

Top return reasons

Gesamtgröße43%
Farbe11%
Qualität insgesamt7%
Materialqualität6%
Defekt Material/Teile5%
Höhe4%
beworben Vs Tatsächliches Produkt3%
Dünn3%
Haltbarkeit3%
Griff2%

Common questions

Is fußmatte kokos profitable to sell on Amazon Germany?
The niche generates €52K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.0%. Flapen's verdict: Skip it (46/100).
How competitive is the fußmatte kokos niche?
12 brands and 15 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in fußmatte kokos?
Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Einfache Reinigung. The return rate is 0.8%.
When does demand for fußmatte kokos peak?
Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the fußmatte kokos niche?
Listings span €7.67–€31.82; the average listing price is €15.70 (sweet spot $15–$100). The average incumbent carries 1,101 reviews — the moat a new listing must climb.