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füllwatte 5kg

Skip it

Soft demand (-52.0% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 34Competition 62Returns 99Price range 84Avg price 95Brand share 46Review moat 66Quality gap 27

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible€28.05

avg listing price — sweet spot $15–$100

Price range

Great€7.00–€67.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good858.56

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€19K

€19K/yr · 25K searches

Growth

Bad-52.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, füllwatte 5kg is a €19K/yr Amazon Germany market (25K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

füllwatte 5kg market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€35K–€42K
units × avg price
Conversion rate
2.7%
Avg BSR
#38
Page quality
0%
Prime
15%
Sponsored
81%
Out of stock
10.1%
Avg brand age
59 months
Avg seller age
207 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

20

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

16%

  • POWER FÜLL27%
  • Eve Textile GmbH19%
  • Gustaw13%
  • Feluna9%
  • LILENO HOME8%
  • Nurtextil246%
  • Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.0% search growth over the last 90 days.
1K800Spike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Top füllwatte 5kg search terms

  • füllwatte 5kg13K/yr
  • füllwatte 10kg7K/yr
  • füllwatte 3kg6K/yr
All search terms

Top füllwatte 5kg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€7708%€2K12%€2K16%€3K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about füllwatte 5kg

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Produkt”

Weiches Gefühl11%

“Material ist weich u d es ist in einem festen Sack und es kann herausgezogen werden”

beworben Vs Tatsächliches Produkt11%

“Produkt wie beschrieben”

Benutzerfreundlichkeit11%

“Super fein zum arbeiten”

Materialqualität10%

“Super Material”

Preis-Leistungs-Verhältnis8%

“Preis/Leistung super”

Gesamtgröße5%

“passt alles”

Speicherkapazität3%

“Viel Inhalt”

Waschechtheit2%

“Sie ist waschbar und fluffig”

Schaum2%

“Sehr gute Füllwatte”

What buyers complain about

beworben Vs Tatsächliches Produkt29%

“Definitiv nicht so wie angepriesen”

Qualität insgesamt14%

“Andere Qualität erwartet ähnelt einer Kissenfüllung”

Geruch10%

“fester und zerfallen und stinkt unglaublich muffig”

Gesamtgröße5%

“recht locker gefüllt”

Hartes Gefühl5%

“Das Material fühlt sich nicht weich und kuschelig an”

Flaumigkeit5%

“Zu flockig und "glitschig": Lässt sich kaum in gehäkelte Amigurumi füllen, flutscht immer wieder raus, auch wenn ich Trichter und Stopfer benutze.”

Waschechtheit5%

“Daher kann ich nicht wissen ob sie waschbar ist, Zertifiziert oder Ähnliches”

Farbe2%

“Nicht reinweiß”

Atmungsaktivität2%

“Und dann atmet man das Zeug auch noch ständig ein”

Materialqualität2%

“Habe mir das matterial wür eine wolken decke bestellt leider kann man mit dem gelieferten material nichts anfangen leider auf dem fotos abgebildet wirde ein material das baumwolle sehr ähnelds”

Top return reasons

Gesamtgröße23%
beworben Vs Tatsächliches Produkt19%
Materialqualität9%
Funktionalität insgesamt7%
Kompatibilität – insgesamt6%
Preis-Leistungs-Verhältnis5%
Qualität insgesamt5%
Farbe4%
Dünn3%
Kissen2%

Common questions

Is füllwatte 5kg profitable to sell on Amazon Germany?
The niche generates €19K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -52.0%. Flapen's verdict: Skip it (43/100).
How competitive is the füllwatte 5kg niche?
12 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in füllwatte 5kg?
Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Qualität insgesamt, Geruch. The return rate is 0.2%.
When does demand for füllwatte 5kg peak?
Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the füllwatte 5kg niche?
Listings span €7.00–€67.16; the average listing price is €28.05 (sweet spot $15–$100). The average incumbent carries 859 reviews — the moat a new listing must climb.