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Füllwatte 5kg

Fail

Demand is soft, at -52.0% this quarter, so Füllwatte 5kg is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€19K/yr25K searches / yr
90-day growth
-52.0%search demand this quarter
Competition
48%top-5 click share · 12 brands · 20 sellers

Flapen Score

Füllwatte 5kg against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Füllwatte 5kg is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Füllwatte 5kg market on Amazon at a glance

Shoppers on Amazon Germany searched for Füllwatte 5kg 25K times last year and spent an estimated €19K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-52.0%
Conversion, latest week
2.7%
Market size, estimated
€19Ka year
Peak month
December2.5× the quietest month
Top search term
füllwatte 5kg13K searches a year

02 · Price

A sale here is worth €28.05.

Listings sell for €28.05 on average, from €7.00 to €67.16. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €28.05 that is €0 to €3K a year per listing.

Average price
€28.05inside the $15 to $100 sweet spot
Price range
€7.00–€67.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 15% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #38 within Nähen & Stoffe. It carries 859 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
15%
Out of stock, average day
10.1%
Average rank
#38in Nähen & Stoffe
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
859per listing
Listings tracked
27

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Füllwatte 5kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

20

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

16%

  • Brand 127%
  • Brand 219%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (6 brands, 16%)

Demand

Füllwatte 5kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Füllwatte 5kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • füllwatte 5kg13K/yr
  • füllwatte 10kg7K/yr
  • füllwatte 3kg6K/yr

Reviews and returns

What reviews say buyers love and hate about Füllwatte 5kg

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.2%of orders come back
“Definitiv nicht so wie angepriesen”
A buyer, on “beworben Vs Tatsächliches Produkt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Füllwatte 5kg questions

Answered from the same tracked data.