Is Füllwatte profitable to sell on Amazon Germany?

Flapen scores Füllwatte 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €699K a year across 20 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -34.9% in the last 90 days.

How competitive is the Füllwatte niche on Amazon Germany?

13 brands and 48 sellers compete in Füllwatte on Amazon Germany. The top 5 Füllwatte products take 61% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Füllwatte?

Füllwatte buyers on Amazon Germany complain most about beworben Vs Tatsächliches Produkt, Qualität insgesamt, and Geruch. An estimated 0.3% of orders come back.

When does demand for Füllwatte peak?

Search demand for Füllwatte on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Füllwatte niche?

Füllwatte sells for €11.36 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.40 to €18.44. The average product has 2,802 reviews, the count a new listing must catch up to.

Füllwatte

Fail

Demand is soft, at -34.9% this quarter, so Füllwatte is a Fail.

Flapen Score: 46
46 / 100Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size: €699K/yr953K searches / yr
90-day growth: -34.9%search demand this quarter
Competition: 61%top-5 click share · 13 brands · 48 sellers

Flapen Score

Füllwatte against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Füllwatte is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Füllwatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Füllwatte 953K times last year and spent an estimated €699K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 953K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €699K a year.

Searches, last 12 months: 953K
Growth, 90 days vs prior 90: -34.9%
Conversion, latest week: 6.5%
Market size, estimated: €699Ka year
Peak month: November2.2× the quietest month
Top search term: füllwatte379K searches a year

02 · Price

A sale here is worth €11.36.

Listings sell for €11.36 on average, from €4.40 to €18.44. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At €11.36 that is €23K to €28K a year per listing.

Average price: €11.36under the $15 to $100 sweet spot
Price range: €4.40–€18.44
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 60K–80K
Units per listing a year: 2,000–2,500
Revenue per listing a year: €23K–€28K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #47 within Nähen & Stoffe. It carries 2,802 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 45%
Out of stock, average day: 10.6%
Average rank: #47in Nähen & Stoffe
Average rating: 4.64 starsAmazon Germany average 4.37 stars
Average reviews: 2,802per listing
Listings tracked: 20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 59 months

Products

Top Füllwatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

16%

Brand 130%
Brand 219%
Brand 313%
Brand 49%
Brand 58%
Brand 64%
Open — no brand owns it (7 brands, 16%)

Demand

Füllwatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Füllwatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

füllwatte379K/yr -39.0%7.2% conv.
watte156K/yr -35.4%3.8% conv.
kissenfüllung92K/yr -18.0%2.7% conv.
füllwatte für kuscheltiere67K/yr -37.4%10.0% conv.
füllmaterial für kissen33K/yr -24.8%3.8% conv.
füllwatte kissen16K/yr +25.1%6.9% conv.
füllwatte 1kg32K/yr -44.5%6.6% conv.
kissen füllmaterial20K/yr -32.3%3.6% conv.
füllwatte waschbar24K/yr -50.0%7.1% conv.
bastelwatte26K/yr -46.6%4.2% conv.

Reviews and returns

What reviews say buyers love and hate about Füllwatte

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”

19%of negative reviews mention “beworben Vs Tatsächliches Produkt”

0.3%of orders come back

“Außerdem irritiert mich die Beschreibung "Baumwollfüllung". Es ist KEINE Baumwolle(!!!), sondern Polyester, also Kunststoff und damit umweltschädlich!”

A buyer, on “beworben Vs Tatsächliches Produkt”19% of negative reviews mention the same topic

Every topic