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Frühstücksbrettchen

Maybe

The top 5 brands take only 41% of clicks. But demand is soft, at -23.4% this quarter, so Frühstücksbrettchen is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +15 vs the category median of 48
Market size
€458K/yr1.3M searches / yr
90-day growth
-23.4%search demand this quarter
Competition
27%top-5 click share · 47 brands · 114 sellers

Flapen Score

Frühstücksbrettchen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Frühstücksbrettchen is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frühstücksbrettchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Frühstücksbrettchen 1.3M times last year and spent an estimated €458K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €458K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
2.3%
Market size, estimated
€458Ka year
Peak month
December2.5× the quietest month
Top search term
frühstücksbrettchen518K searches a year

02 · Price

A sale here is worth €15.44.

Listings sell for €15.44 on average, from €3.71 to €33.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €15.44 that is €4K to €8K a year per listing.

Average price
€15.44inside the $15 to $100 sweet spot
Price range
€3.71–€33.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #123 within Schneidbretter & -matten. It carries 925 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
86%
Out of stock, average day
9.0%
Average rank
#123in Schneidbretter & -matten
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
925per listing
Listings tracked
70

04 · Newcomers

3 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Frühstücksbrettchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

47 rising

Sellers

114

Top-5 brand share

41%

Top 20: 80%

Top-5 click share

27%

Top 20: 64%

Open market

54%

  • Brand 112%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Frühstücksbrettchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Frühstücksbrettchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frühstücksbrettchen518K/yr
  • frühstücksbrettchen holz96K/yr
  • brettchen71K/yr
  • holzbrettchen55K/yr
  • frühstücksbrettchen melamin58K/yr
  • frühstücksbrettchen spülmaschinenfest54K/yr
  • brotzeitbrett47K/yr
  • frühstücksbrettchen kunststoff47K/yr
  • frühstücksbrettchen mit ständer47K/yr
  • frühstücksbrett55K/yr

Reviews and returns

What reviews say buyers love and hate about Frühstücksbrettchen

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Nicht ganz optimal”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Frühstücksbrettchen questions

Answered from the same tracked data.