Is friteuse profitable to sell on Amazon Germany?

The niche generates €1.8M/yr across 24 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the friteuse niche?

13 brands and 111 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in friteuse?

Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 3.1%.

When does demand for friteuse peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the friteuse niche?

Listings span €27.11–€84.08; the average listing price is €45.61 (sweet spot $15–$100). The average incumbent carries 1,987 reviews — the moat a new listing must climb.

friteuse

Worth a look

Shows a sweet-spot price point ($45.61 avg), but soft demand (-19.3% this quarter) keeps it on the watch list.

Avg price

Incredible€45.61

avg listing price — sweet spot $15–$100

Price range

Incredible€27.11–€84.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€1.8M

€1.8M/yr · 1.7M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Review moat

Okay1,987.29

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-19.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, friteuse is a €1.8M/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

friteuse market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: €1.4M–€1.8M; units × avg price
Conversion rate: 2.3%
Avg BSR: #16
Page quality: 0%
Prime: 92%
Sponsored: 67%
Out of stock: 2.4%
Avg brand age: 45 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

111

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

10%

Tefal47%
Tristar18%
Clatronic10%
Bestron6%
Bomann5%
Princess4%
Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top friteuse search terms

friteuse536K/yr -27.8%1.6% conv.
friteuse mit fett228K/yr -7.2%2.5% conv.
fritteuse mit öl215K/yr -16.5%2.1% conv.
fritteuse181K/yr -16.0%1.8% conv.
friteuse öl113K/yr -24.4%2.1% conv.
fritöse58K/yr -20.4%2.0% conv.
fritösen fett öl32K/yr +38.7%2.5% conv.
tefal fritteuse42K/yr -18.7%1.9% conv.
friteuse mit fett testsieger32K/yr -5.4%1.9% conv.
tefal fritteuse mit öl41K/yr -18.8%3.1% conv.

All search terms

Top friteuse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tristar Edelstahl-Fritteuse 3L Kapazität Temperaturregelung bis 190C Kaltzone Spülmaschinengeeignete Teile Cool-Touch-Gehäuse Einfach zu Reinigen FR-9326

Tristar€27.114.1★814 rev

Tefal Oleoclean Pro Fritteuse 3 5L für knusprige Pommes 2300W Edelstahl Friteuse mit Öl-Filterung Herausnehmbarer Ölbehälter 1 2kg Timer & Thermostat Spülmaschinenfest Schwarz/Edelstahl

Tefal€68.804.5★7,710 rev

Tefal Fritteuse mit Ölfilter geruchsarm wärmeisoliert sicher zum Anfassen kompakt einklappbare Griffe 150-190C einstellbar spülmaschinenfest für Pommes Nuggets Snacks antihaftbeschichtet

Tefal€55.234.5★5,283 rev

Clatronic Fritteuse mit 2 5L Kapazität | Friteuse mit Fett | Friteuse Öl mit Geruchs- und Fettdunstfilter & Antihaft-Ölbehälter | Stufenlos regelbarer Thermostat | Fritteuse mit Öl - FR 3771

Clatronic€32.194.4★493 rev

Tefal Fritteuse Super Uno inkl. Timer Kapazität: 2 2 Liter Spülmaschinengeeignete Teile Antihaftbeschichtung Geruchsfilter Fritteuse mit Fett-Spritzschutz weiß/schwarz FR3140

Tefal€61.754.6★2,142 rev

Newest

by launch date

Sommertal€36.2688 rev

4mo ago

Tefal Filtra Vision Fritteuse 1-kg-Fassungsvermögen extragroßes Sichtfenster modernes Design einklappbarer Griff herausnehmbare Teile Timer Temperatursteuerung Weiß FF2541E0

Tefal€55.367 rev

5mo ago

YASHE Friteuse mit Fett 3L 2000 W mit Sichtfenster

YASHE€33.8037 rev

5mo ago

Fritteuse 3 Liter Cool Zone Technologie Verstellbarer Thermostat bis 190C 2000W Kaltzonenfritteuse mit Großem Sichtfenster und Doppel-Thermostat

Reemix€33.8292 rev

5mo ago

Profi Cook€32.3043 rev

6mo ago

What buyers say about friteuse

What buyers praise and complain about, mined from review topics.

What buyers love

Bratqualität26%

“Friteuse”

Einfache Reinigung12%

“Tolles Gerät, vor allem das easy clean System und das fast alles in Spülmaschine kann”

Qualität insgesamt10%

“Super Produkt”

Preis-Leistungs-Verhältnis9%

“Preis/Leistung super”

Benutzerfreundlichkeit6%

“Handhabung”

beworben Vs Tatsächliches Produkt5%

“Wie bestellt”

Kocherlebnis4%

“Ausgezeichnete Fritteuse”

Heizung4%

“1) die wird in 6min warm 2) Große Menge an Lebensmittel wird fast innerhalb gleicher Zeit zubereitet.”

Filterung2%

“Vor allem das Filtersystem”

Gesamtgröße2%

“Passt”

What buyers complain about

Haltbarkeit13%

“Fritteuse nach 5 Monaten defekt”

Heizung9%

“Heizstab defekt”

Qualität insgesamt9%

“minderwertige Qualität”

Gesamtgröße9%

“Nix passt”

Auslaufsicher4%

“komplett undicht”

Einfache Reinigung4%

“Schlecht zu reinigen da zu viele Ecken und Kanten, der Filter im Deckel filtert nicht”

Filterung3%

“Eine super Fritteuse,das einzige was besseres sein könnte ist der Filter”

Design insgesamt3%

“Falsche Konstruktion”

Stärke3%

“Alles ganz dünn”

Temperaturkontrolle2%

“Die Temperaturangabe lässt sich auch nicht mehr lesen”

Top return reasons

Gesamtgröße46%

Heizung11%

Funktionalität insgesamt11%

Qualität insgesamt7%

Mechanismus probleme4%

Materialqualität2%

Produktzustand2%

Haltbarkeit1%

Temperaturkontrolle1%

Benutzerfreundlichkeit1%

Common questions

Is friteuse profitable to sell on Amazon Germany?: The niche generates €1.8M/yr across 24 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the friteuse niche?: 13 brands and 111 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in friteuse?: Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 3.1%.
When does demand for friteuse peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the friteuse niche?: Listings span €27.11–€84.08; the average listing price is €45.61 (sweet spot $15–$100). The average incumbent carries 1,987 reviews — the moat a new listing must climb.

friteuse

friteuse market data

Competition & brand share

Demand & seasonality

Top friteuse search terms

Top friteuse products on Amazon

Top sellers

Newest

Trending

What buyers say about friteuse

What buyers love

What buyers complain about

Top return reasons

Common questions

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