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Französische Butterdose

Fail

Demand is soft, at -25.3% this quarter, so Französische Butterdose is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€137K/yr473K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
34%top-5 click share · 27 brands · 69 sellers

Flapen Score

Französische Butterdose against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Französische Butterdose is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Französische Butterdose market on Amazon at a glance

Shoppers on Amazon Germany searched for Französische Butterdose 473K times last year and spent an estimated €137K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €137K a year.

Searches, last 12 months
473K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
1.8%
Market size, estimated
€137Ka year
Peak month
December2.9× the quietest month
Top search term
französische butterdose156K searches a year

02 · Price

A sale here is worth €16.15.

Listings sell for €16.15 on average, from €4.28 to €30.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €16.15 that is €2K to €4K a year per listing.

Average price
€16.15inside the $15 to $100 sweet spot
Price range
€4.28–€30.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #296 within Geschirr & Serviergeschirr. It carries 637 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
28.8%
Average rank
#296in Geschirr & Serviergeschirr
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
637per listing
Listings tracked
48

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Französische Butterdose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

69

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

34%

Top 20: 78%

Open market

30%

  • Brand 127%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 54%
  • Brand 64%

Demand

Französische Butterdose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Französische Butterdose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • französische butterdose156K/yr
  • butterglocke154K/yr
  • butterglocke 250g butter20K/yr
  • butterfass25K/yr
  • französische butterdose 250g16K/yr
  • butterglocke keramik24K/yr
  • butterdose mit wasserkühlung7K/yr
  • butter bell13K/yr
  • butterdose französisch11K/yr
  • butterdose wassergekühlt9K/yr

Reviews and returns

What reviews say buyers love and hate about Französische Butterdose

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Gesamtgröße”
2.1%of orders come back
“Etwas kleiner als erwartet”
A buyer, on “Gesamtgröße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Französische Butterdose questions

Answered from the same tracked data.