Fönhalter
MaybeThe top 5 brands take only 54% of clicks. But demand is soft, at -28.6% this quarter, so Fönhalter is a Maybe.
- Flapen Score
- 50 / 100Top 39% of 4,240 Küche, Haushalt & Wohnen niches · +2 vs the category median of 4850
- Market size
- €218K/yr484K searches / yr
- 90-day growth
- -28.6%search demand this quarter
- Competition
- 38%top-5 click share · 29 brands · 58 sellers
Flapen Score
Fönhalter against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Fönhalter is stronger. Inside it, weaker.
Market
The Fönhalter market on Amazon at a glance
Shoppers on Amazon Germany searched for Fönhalter 484K times last year and spent an estimated €218K. The top 5 brands take 54% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €218K a year.
- Searches, last 12 months
- 484K
- Growth, 90 days vs prior 90
- -28.6%
- Conversion, latest week
- 4.0%
- Market size, estimated
- €218Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- föhn halterung100K searches a year
02 · Price
A sale here is worth €11.15.
Listings sell for €11.15 on average, from €4.38 to €20.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €11.15 that is €3K to €6K a year per listing.
- Average price
- €11.15under the $15 to $100 sweet spot
- Price range
- €4.38–€20.68
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€6K
- Returns
- 3.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #45 within Badausstattung. It carries 446 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 98%
- Out of stock, average day
- 11.2%
- Average rank
- #45in Badausstattung
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 446per listing
- Listings tracked
- 42
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Fönhalter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
58
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
38%
Top 20: 83%
Open market
40%
- Brand 120%
- Brand 210%
- Brand 310%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Fönhalter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Fönhalter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- föhn halterung100K/yr
- fönhalter93K/yr
- fönhalter ohne bohren72K/yr
- föhnhalterung bad ohne bohren34K/yr
- föhnhalter31K/yr
- föhn halterung ohne bohren21K/yr
- fönhalterung17K/yr
- hair dryer holder12K/yr
- fön halterung14K/yr
- fön halterung ohne bohren9K/yr
Reviews and returns
What reviews say buyers love and hate about Fönhalter
We read the reviews and the return reasons for every product selling here.
“Klebt überhaupt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fönhalter questions
Answered from the same tracked data.









