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Foam Clay

Fail

Shoppers spend an estimated $30K a year here, so Foam Clay is a Fail.

Flapen Score
38
38 / 100Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48
Market size
€30K/yr61K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
63%top-5 click share · 9 brands · 32 sellers

Flapen Score

Foam Clay against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Foam Clay is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Foam Clay market on Amazon at a glance

Shoppers on Amazon Germany searched for Foam Clay 61K times last year and spent an estimated €30K. The top 5 brands take 93% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
3.6%
Market size, estimated
€30Ka year
Top search term
foam clay57K searches a year

02 · Price

A sale here is worth €13.74.

Listings sell for €13.74 on average, from €5.91 to €31.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €13.74 that is €0 to €1K a year per listing.

Average price
€13.74under the $15 to $100 sweet spot
Price range
€5.91–€31.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #101 within Modellierung. It carries 2,511 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
94%
Out of stock, average day
16.9%
Average rank
#101in Modellierung
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
2,511per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Foam Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

32

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

4%

  • Brand 166%
  • Brand 213%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Foam Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Foam Clay

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Spaß/Unterhaltungserlebnis”
22%of negative reviews mention “Geruch”
0.4%of orders come back
“Stinkt”
A buyer, on “Geruch”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

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All Küche, Haushalt & Wohnen niches

FAQ

Common Foam Clay questions

Answered from the same tracked data.