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62

flaschen

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 25Conversion 32Competition 95Returns 88Price range 58Avg price 77Brand share 96Review moat 62Quality gap 45

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Incredible18%

top-5 click share — an open shelf

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great€15.87

avg listing price — sweet spot $15–$100

Review moat

Good1,030.59

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.05–€28.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€286K

€286K/yr · 712K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, flaschen is a €286K/yr Amazon Germany market (712K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

flaschen market data

Units sold / yr
20K–25K
avg 100–250/product
Revenue / yr
€317K–€397K
units × avg price
Conversion rate
2.5%
Avg BSR
#348
Page quality
0%
Prime
82%
Sponsored
92%
Out of stock
7.2%
Avg brand age
34 months
Avg seller age
188 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

67 rising

Sellers

82

Top-5 brand share

34%

Top 20: 72%

Top-5 click share

18%

Top 20: 48%

Open market

61%

  • BUCOMTU10%
  • V·Colokishi10%
  • Vitrea5%
  • DUBUOZA5%
  • DIDITIME5%
  • slkfactory4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.2×

Top flaschen search terms

  • flaschen118K/yr
  • kleine flaschen zum befüllen77K/yr
  • glasflaschen 250ml69K/yr
  • kleine glasflaschen26K/yr
  • kleine glasflaschen zum befüllen46K/yr
  • saftflaschen zum befüllen20K/yr
  • schnapsflaschen zum befüllen35K/yr
  • likörflaschen106K/yr
  • leere flaschen zum befüllen30K/yr
  • flaschen zum befüllen62K/yr
All search terms

Top flaschen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€6K4%€11K6%€17K8%€23K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about flaschen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt29%

“Super Produkt”

beworben Vs Tatsächliches Produkt10%

“So wie bestellt”

Gesamtgröße7%

“Passt”

Preis-Leistungs-Verhältnis6%

“Fairer Preis”

Benutzerfreundlichkeit6%

“Ansonsten gute Handhabung”

Geschenk Zweck5%

“Wird eine coole Hochzeits-Deko”

Einfache Reinigung5%

“Stabil,super zu reinigen”

Stärke4%

“Stabil,super zu reinigen”

Temperaturerhaltung4%

“Hält lange warm”

Auslaufsicher4%

“Eine stabile und schöne Trinkflasche, läuft nicht aus, ist leicht zu reinigen”

What buyers complain about

Auslaufsicher17%

“Undicht”

Haltbarkeit11%

“Hält nicht lange”

Gesamtgröße10%

“Öffnung etwas zu klein”

Qualität insgesamt10%

“Qualität ungenügend”

Einfache Reinigung4%

“Schwirig zum reinigen”

Preis-Leistungs-Verhältnis4%

“Die Bürste ist etwas billig”

Rost/Korrodieren3%

“leider rosten die Deckel sehr schnell.”

Stärke3%

“Allerdings fühlt sich das Material recht dünn an, was bei mir Zweifel an der Langlebigkeit aufkommen lässt”

Materialqualität3%

“das Material ist zu weich”

Geruch2%

“Die Flasche roch leicht nach Essig, nicht nach Chemie”

Top return reasons

Gesamtgröße52%
Auslaufsicher7%
Materialqualität6%
Qualität insgesamt5%
Farbe4%
Defekt Material/Teile3%
Geruch3%
beworben Vs Tatsächliches Produkt2%
Funktionalität insgesamt2%
Gewicht schwer2%

Common questions

Is flaschen profitable to sell on Amazon Germany?
The niche generates €286K/yr across 115 tracked products. 3 of 21 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (62/100).
How competitive is the flaschen niche?
67 brands and 82 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in flaschen?
Top complaints mined from reviews: Auslaufsicher, Haltbarkeit, Gesamtgröße. The return rate is 1.3%.
When does demand for flaschen peak?
Demand peaks in Jun–Jul–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the flaschen niche?
Listings span €5.05–€28.64; the average listing price is €15.87 (sweet spot $15–$100). The average incumbent carries 1,031 reviews — the moat a new listing must climb.