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Flachmann

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -36.8% this quarter, so Flachmann is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 4,240 Küche, Haushalt & Wohnen niches · +8 vs the category median of 48
Market size
€357K/yr592K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
46%top-5 click share · 29 brands · 71 sellers

Flapen Score

Flachmann against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Flachmann is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flachmann market on Amazon at a glance

Shoppers on Amazon Germany searched for Flachmann 592K times last year and spent an estimated €357K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €357K a year.

Searches, last 12 months
592K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
4.3%
Market size, estimated
€357Ka year
Peak month
December3.5× the quietest month
Top search term
flachmann416K searches a year

02 · Price

A sale here is worth €13.90.

Listings sell for €13.90 on average, from €5.22 to €38.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €13.90 that is €10K to €14K a year per listing.

Average price
€13.90under the $15 to $100 sweet spot
Price range
€5.22–€38.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
€10K–€14K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #33 within Barzubehör. It carries 712 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
92%
Out of stock, average day
28.3%
Average rank
#33in Barzubehör
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
712per listing
Listings tracked
36

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Flachmann products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

71

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

46%

Top 20: 83%

Open market

41%

  • Brand 123%
  • Brand 222%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Flachmann search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Flachmann search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flachmann416K/yr
  • flachmann edelstahl62K/yr
  • flask33K/yr
  • flachmänner10K/yr
  • stanley flachmann16K/yr
  • flachmann klein16K/yr
  • hip flask9K/yr
  • edelstahl flachmann7K/yr
  • stanley flask6K/yr
  • flachmann stanley6K/yr

Reviews and returns

What reviews say buyers love and hate about Flachmann

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
35%of negative reviews mention “Qualität insgesamt”
1.3%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flachmann questions

Answered from the same tracked data.