Fitness Spiegel
FailShoppers spend an estimated $44K a year here, so Fitness Spiegel is a Fail.
- Flapen Score
- 42 / 100Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 4842
- Market size
- €44K/yr40K searches / yr
- 90-day growth
- -19.4%search demand this quarter
- Competition
- 61%top-5 click share · 11 brands · 17 sellers
Flapen Score
Fitness Spiegel against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Fitness Spiegel is stronger. Inside it, weaker.
Market
The Fitness Spiegel market on Amazon at a glance
Shoppers on Amazon Germany searched for Fitness Spiegel 40K times last year and spent an estimated €44K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -19.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- €44Ka year
- Top search term
- fitness spiegel16K searches a year
02 · Price
A sale here is worth €118.04.
Listings sell for €118.04 on average, from €22.79 to €309.61. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €118.04 that is €0 to €12K a year per listing.
- Average price
- €118.04above the $15 to $100 sweet spot
- Price range
- €22.79–€309.61
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€12K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #162 within Spiegel. It carries 378 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 81%
- Out of stock, average day
- 10.3%
- Average rank
- #162in Spiegel
- Average rating
- 4.20 starsAmazon Germany average 4.37 stars
- Average reviews
- 378per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Fitness Spiegel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
17
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
15%
- Brand 155%
- Brand 29%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (5 brands, 15%)
Demand
Fitness Spiegel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.6× · 7 of 12 months tracked
Search terms
Top Fitness Spiegel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fitness spiegel16K/yr
- spiegel fitnessraum11K/yr
- gym spiegel8K/yr
- spiegel gym5K/yr
Reviews and returns
What reviews say buyers love and hate about Fitness Spiegel
We read the reviews and the return reasons for every product selling here.
“Qualitätsmängel”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fitness Spiegel questions
Answered from the same tracked data.