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Filzwolle

Fail

Demand is soft, at -50.0% this quarter, so Filzwolle is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€145K/yr432K searches / yr
90-day growth
-50.0%search demand this quarter
Competition
37%top-5 click share · 34 brands · 49 sellers

Flapen Score

Filzwolle against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Filzwolle is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filzwolle market on Amazon at a glance

Shoppers on Amazon Germany searched for Filzwolle 432K times last year and spent an estimated €145K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €145K a year.

Searches, last 12 months
432K
Growth, 90 days vs prior 90
-50.0%
Conversion, latest week
3.1%
Market size, estimated
€145Ka year
Peak month
November4.4× the quietest month
Top search term
filzwolle228K searches a year

02 · Price

A sale here is worth €10.65.

Listings sell for €10.65 on average, from €1.98 to €26.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €10.65 that is €3K to €5K a year per listing.

Average price
€10.65under the $15 to $100 sweet spot
Price range
€1.98–€26.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #121 within Bastel- & Malmaterialien. It carries 453 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
92%
Out of stock, average day
6.0%
Average rank
#121in Bastel- & Malmaterialien
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
453per listing
Listings tracked
50

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Filzwolle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

49

Top-5 brand share

61%

Top 20: 90%

Top-5 click share

37%

Top 20: 77%

Open market

35%

  • Brand 120%
  • Brand 220%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 64%

Demand

Filzwolle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Filzwolle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filzwolle228K/yr
  • filzwolle trockenfilzen69K/yr
  • märchenwolle39K/yr
  • filzwolle nassfilzen39K/yr
  • filz wolle11K/yr
  • nassfilzen10K/yr
  • wolle zum filzen11K/yr
  • märchenwolle zum filzen10K/yr
  • filz wolle zum trockenfilzen5K/yr
  • wolle filzen4K/yr

Reviews and returns

What reviews say buyers love and hate about Filzwolle

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Farbe”
19%of negative reviews mention “Farbe”
1.1%of orders come back
“Nicht hell beige sondern rosa”
A buyer, on “Farbe”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Filzwolle questions

Answered from the same tracked data.