Is filzwolle profitable to sell on Amazon Germany?

The niche generates €145K/yr across 50 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Skip it (49/100).

How competitive is the filzwolle niche?

34 brands and 49 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in filzwolle?

Top complaints mined from reviews: Farbe, Gesamtgröße, Qualität insgesamt. The return rate is 1.1%.

When does demand for filzwolle peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the filzwolle niche?

Listings span €1.98–€26.52; the average listing price is €10.65 (sweet spot $15–$100). The average incumbent carries 453 reviews — the moat a new listing must climb.

filzwolle

Skip it

Soft demand (-50.0% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Review moat

Great453.26

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Okay€1.98–€26.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€10.65

avg listing price — sweet spot $15–$100

Market size

Okay€145K

€145K/yr · 432K searches

Growth

Bad-50.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, filzwolle is a €145K/yr Amazon Germany market (432K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

filzwolle market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: €133K–€160K; units × avg price
Conversion rate: 3.1%
Avg BSR: #121
Page quality: 0%
Prime: 92%
Sponsored: 80%
Out of stock: 6.0%
Avg brand age: 35 months
Avg seller age: 198 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

61%

Top 20: 90%

Top-5 click share

37%

Top 20: 77%

Open market

35%

Namner20%
Rayher20%
Hopton9%
HONQX8%
Reovin4%
Asiv4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top filzwolle search terms

filzwolle228K/yr -50.1%2.5% conv.
filzwolle trockenfilzen69K/yr -54.3%3.5% conv.
märchenwolle39K/yr -42.9%2.0% conv.
filzwolle nassfilzen39K/yr -48.8%3.2% conv.
filz wolle11K/yr -26.1%2.0% conv.
nassfilzen10K/yr -47.0%1.0% conv.
wolle zum filzen11K/yr -47.7%1.6% conv.
märchenwolle zum filzen10K/yr -61.5%2.3% conv.
filz wolle zum trockenfilzen5K/yr -16.2%2.8% conv.
wolle filzen4K/yr -45.9%2.7% conv.

All search terms

Top filzwolle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Namner Filzwolle 36 Farben Set 108g Märchenwolle aus Schafwolle für Nassfilzen & Trockenfilzen Premium Merinowolle zum Filz Basteln & Stricken Filzen Starterset mit Naturfasern

Namner€12.384.4★89 rev

36 Farben Filzwolle 108g Filzwolle Trockenfilzen & Nassfilzen Filzen Starterset Märchenwolle zum Filzen Filzset zum Stricken Filznadeln zum Trockenfilzen Schafwolle Set für DIY Craft Projekte

Hopton€10.274.4★77 rev

HONQX Filzwolle Trockenfilzen Nassfilzen 36 Farben Märchenwolle Filz Wolle zum Filzen Nassfilzen Starterset Filzwolle Set zum Stricken

HONQX€9.214.9★14 rev

Rayher Hobby 53657000 Reine Schurwolle Vlies 5 Farben à 20 g Sommermix easy going Gold

Rayher€10.734.7★690 rev

Rayher Reine Schurwolle Filzwolle Kammzug Beutel 50 g hell beige Märchenwolle 5360083

Rayher€5.144.7★3,016 rev

Newest

by launch date

Zocipro Filzwolle Set 36 Farben 108g Märchenwolle zum Filzen Filzwolle für Nassfilzen und Trockenfilzen Filz Wolle zum Nassfilzen Wolle zum Filzen für Anfänger Basteln & Handarbeit

Zocipro€9.8313 rev

4mo ago

Tiusixsy 36 Farben Filzwolle Set Märchenwolle aus Schafwolle für Nassfilzen und Trockenfilzen 108g Wollvlies zum Filzen Basteln & DIY Handwerk

Tiusixsy€9.864 rev

6mo ago

MFUSUL 36 Farben Filzwolle Set 108g Merinowolle für Nassfilzen & Trockenfilzen Weiche Naturfasern für DIY Basteln & Kunsthandwerk

MFUSUL€14.330 rev

7mo ago

But Oswetf 36 Farben Filzwolle Trockenfilzen Starterset 108g Filzwolle Nassfilzen Filzset für Anfänger Filz zum Basteln & Stricken für Merinowolle Set Filz Wolle zum Trockenfilzen

But Oswetf€6.9111 rev

7mo ago

Redamancy 36 Farben Filzwolle Set mit Filznadeln Märchenwolle 108g Filzen Starterset Trockenfilzen und Nassfilzen Schafwolle Set für Anfänger DIY Craft Projekte

Redamancy€12.64159 rev

7mo ago

What buyers say about filzwolle

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe41%

“Farbenfroh”

Qualität insgesamt16%

“Super Qualität”

beworben Vs Tatsächliches Produkt5%

“entsprechen größtenteils dem Produktbildern.”

Polster-/Stoffqualität5%

“sehr schöne Wolle”

Preis-Leistungs-Verhältnis4%

“Super Investition”

Materialqualität4%

“Gutes Material”

Benutzerfreundlichkeit3%

“Umfangreiches Set für Anfänger”

Effizienz2%

“lassen sich gut verarbeiten.”

Weiches Gefühl2%

“Weich, schöne starke Farbe”

Design insgesamt2%

“Das Set wirkt gut durchdacht”

What buyers complain about

Farbe19%

“Nicht hell beige sondern rosa”

Gesamtgröße16%

“Kleine viele Filzwollestücke”

Qualität insgesamt16%

“Kein hochwertiges Produkt”

Lackqualität5%

“Wenig wolle pro farbe”

Funktionalität insgesamt5%

“dass hat nicht so gut funktioniert.”

Materialqualität5%

“Achtung: Synthetische Wolle”

Hartes Gefühl3%

“Ist nicht die weichste Wolle”

Geruch2%

“Beim zweiten Mal leider eine große Enttäuschung: Schon das Paket roch von außen extrem, noch bevor ich es überhaupt geöffnet habe”

Preis-Leistungs-Verhältnis2%

“Teuer”

beworben Vs Tatsächliches Produkt2%

“Entspricht nicht der Abbildung in der Verkaufsanzeige”

Top return reasons

Farbe29%

Gesamtgröße19%

Qualität insgesamt16%

Materialqualität6%

Anzeigefarben6%

Defekt Material/Teile4%

beworben Vs Tatsächliches Produkt4%

Geruch4%

Feucht/Trocken3%

Kompatibilität – insgesamt2%

Common questions

Is filzwolle profitable to sell on Amazon Germany?: The niche generates €145K/yr across 50 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Skip it (49/100).
How competitive is the filzwolle niche?: 34 brands and 49 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in filzwolle?: Top complaints mined from reviews: Farbe, Gesamtgröße, Qualität insgesamt. The return rate is 1.1%.
When does demand for filzwolle peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the filzwolle niche?: Listings span €1.98–€26.52; the average listing price is €10.65 (sweet spot $15–$100). The average incumbent carries 453 reviews — the moat a new listing must climb.

filzwolle

filzwolle market data

Competition & brand share

Demand & seasonality

Top filzwolle search terms

Top filzwolle products on Amazon

Top sellers

Newest

Trending

What buyers say about filzwolle

What buyers love

What buyers complain about

Top return reasons

Common questions

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