Is filzstifte kinder auswaschbar profitable to sell on Amazon Germany?

The niche generates €51K/yr across 32 tracked products. 90-day search growth is -32.8%. Flapen's verdict: Skip it (35/100).

How competitive is the filzstifte kinder auswaschbar niche?

6 brands and 202 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in filzstifte kinder auswaschbar?

Top complaints mined from reviews: Farbe, Feucht/Trocken, trocken/leerTinte. The return rate is 0.5%.

When does demand for filzstifte kinder auswaschbar peak?

Demand peaks in Aug–Dec; the busiest month runs 5.5× the quietest.

What does it cost to enter the filzstifte kinder auswaschbar niche?

Listings span €1.62–€29.18; the average listing price is €10.46 (sweet spot $15–$100). The average incumbent carries 10,601 reviews — the moat a new listing must climb.

filzstifte kinder auswaschbar

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Price range

Good€1.62–€29.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.46

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,600.81

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€51K

€51K/yr · 109K searches

Growth

Bad-32.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, filzstifte kinder auswaschbar is a €51K/yr Amazon Germany market (109K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 35/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

filzstifte kinder auswaschbar market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: €52K–€63K; units × avg price
Conversion rate: 4.4%
Avg BSR: #435
Page quality: 0%
Prime: 100%
Sponsored: 41%
Out of stock: 5.2%
Avg brand age: 43 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

202

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

CRAYOLA58%
STABILO31%
Faber-Castell5%
BIC3%
STAEDTLER2%
CARIOCA2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 5.5×

Open Trend

Top filzstifte kinder auswaschbar search terms

crayola65K/yr -30.0%1.6% conv.
filzstifte kinder auswaschbar13K/yr -42.2%7.2% conv.
stabilo filzstifte für kinder7K/yr -54.2%4.9% conv.
crayola washable markers4K/yr -0.8%6.9% conv.
filzstifte kinder stabilo4K/yr -2.4%5.1% conv.
stabilo power filzstifte3K/yr -8.9%9.8% conv.
auswaschbare filzstifte kinder4K/yr -44.1%7.7% conv.
crayola filzstifte3K/yr -55.6%7.4% conv.
washable markers3K/yr -44.3%2.8% conv.
stabilo filzstifte alles für den schulstart2K/yr +28.7%8.2% conv.

All search terms

Top filzstifte kinder auswaschbar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crayola Filzstifte Kinder Auswaschbar Malstifte Set In 24 Verschiedenen Farbtönen Ungiftige Filzstifte Mit Konischer Spitze Bastel Set Fasermaler Kinder Malstifte Ab 3 Jahre

CRAYOLA€8.364.6★5,321 rev

STABILO - Filzstift - power - 30er Pack

STABILO€7.584.7★13,111 rev

CRAYOLA Color Wonder Magic Light Brush Pinsel zum Malen ohne Flecken Geschenkidee für Kinder ab 3 Jahren Internationale Version 75-7131

CRAYOLA€28.104.2★1,147 rev

Crayola Supertips Filzstifte Kinder Auswaschbar Malstifte Set in 50 verschiedenen Farbtönen Ungiftige Filzstifte mit konischer Spitze Bastel Set Fasermaler Kinder Malstifte ab 3 Jahre

CRAYOLA€11.744.6★18,013 rev

Crayola Wachsmalstifte Set mit 64 Farben Bunte Wachsmalstifte in Kartonbox Hohe Farbvielfalt Für Kinder ab 3 Jahren

CRAYOLA€10.374.5★18,099 rev

Newest

by launch date

Faber-Castell - Jumbo Filzstifte Set 24 Fasermaler Super Washable

Faber-Castell€8.6860 rev

1y ago

CRAYOLA Color Wonder Magic Light Brush Pinsel zum Malen ohne Flecken Geschenkidee für Kinder ab 3 Jahren Internationale Version 75-7131

CRAYOLA€28.101,147 rev

2y ago

CRAYOLA - Color Wonder Coloring Set mit 18 Malvorlagen und 4 Filzstiften ohne Flecken Thema Bluey Kreative Beschäftigung für Kinder Alter 3 4 5 Jahre cod. 75-4610G

CRAYOLA€5.19126 rev

2y ago

CRAYOLA Pastel Super Tips Auswaschabre Filzstifte mit Mittelfeiner Spitze Packung mit 20 Stück für Schule und Freizeit 20 Pastellfarben 58-7517

CRAYOLA€7.904,546 rev

3y ago

Staedtler 328-B C12 Dicke Fasermaler Noris jumbo ergonomischer Schaft für Kinder ab 4 Jahren 12 Filzstifte in sortierten Farben in umweltfreundlicher Kartonverpackung

STAEDTLER€8.011,120 rev

4y ago

What buyers say about filzstifte kinder auswaschbar

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe29%

“Super Farben”

Qualität insgesamt17%

“Super Produkt”

Preis-Leistungs-Verhältnis8%

“Auch hier preisleistung super”

Stift/Bleistiftqualität7%

“Stabilo Filzstift 30er Pack”

Einfache Reinigung6%

“Abwaschbar”

Spaß/Unterhaltungserlebnis4%

“Kinder haben Spass”

Waschechtheit4%

“Sie sind zwar waschbar,”

Feder-/Spitzenqualität4%

“Gute Filzstifte”

Gesamtgröße3%

“Passt”

Portabilität3%

“Toll für Unterwegs”

What buyers complain about

Farbe17%

“Abwaschbar sind die Farben auf jeden Fall nicht”

Feucht/Trocken17%

“sind trocken”

trocken/leerTinte13%

“Die Stifte sind total ausgetrocknet”

Geschenk Zweck10%

“Als Geschenk ungeeignet”

Qualität insgesamt10%

“Schlechte Qualität, sehr viele ausgetrocknet”

Schreiberfahrung4%

“Fitzstifte schreiben nicht”

Einfache Reinigung4%

“Nicht abwaschbar”

beworben Vs Tatsächliches Produkt4%

“Leider gar nicht wie gedacht oder beschrieben”

Geruch4%

“Stinken”

Allergien4%

“Allergische Reaktion”

Top return reasons

Geschenk Zweck24%

Farbe9%

Defekt Material/Teile8%

Funktionalität insgesamt7%

Produktzustand7%

Gesamtgröße7%

Dicke6%

Dünn4%

Qualität insgesamt3%

trocken/leerTinte3%

Common questions

Is filzstifte kinder auswaschbar profitable to sell on Amazon Germany?: The niche generates €51K/yr across 32 tracked products. 90-day search growth is -32.8%. Flapen's verdict: Skip it (35/100).
How competitive is the filzstifte kinder auswaschbar niche?: 6 brands and 202 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in filzstifte kinder auswaschbar?: Top complaints mined from reviews: Farbe, Feucht/Trocken, trocken/leerTinte. The return rate is 0.5%.
When does demand for filzstifte kinder auswaschbar peak?: Demand peaks in Aug–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the filzstifte kinder auswaschbar niche?: Listings span €1.62–€29.18; the average listing price is €10.46 (sweet spot $15–$100). The average incumbent carries 10,601 reviews — the moat a new listing must climb.