Skip to content

Filz

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -37.7% this quarter, so Filz is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48
Market size
€265K/yr828K searches / yr
90-day growth
-37.7%search demand this quarter
Competition
45%top-5 click share · 26 brands · 58 sellers

Flapen Score

Filz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Filz is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filz market on Amazon at a glance

Shoppers on Amazon Germany searched for Filz 828K times last year and spent an estimated €265K. The top 5 brands take 52% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 828K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €265K a year.

Searches, last 12 months
828K
Growth, 90 days vs prior 90
-37.7%
Conversion, latest week
3.2%
Market size, estimated
€265Ka year
Peak month
November2.8× the quietest month
Top search term
filz318K searches a year

02 · Price

A sale here is worth €10.08.

Listings sell for €10.08 on average, from €3.81 to €17.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €10.08 that is €3K to €5K a year per listing.

Average price
€10.08under the $15 to $100 sweet spot
Price range
€3.81–€17.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #135 within Nähen & Stoffe. It carries 505 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
82%
Out of stock, average day
10.3%
Average rank
#135in Nähen & Stoffe
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
505per listing
Listings tracked
34

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Filz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

58

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

45%

Top 20: 84%

Open market

42%

  • Brand 116%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Filz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Filz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filz318K/yr
  • bastelfilz78K/yr
  • filzmatte48K/yr
  • filzstoff52K/yr
  • filz meterware36K/yr
  • filzplatten36K/yr
  • filz zum basteln43K/yr
  • filzstoff meterware27K/yr
  • felt18K/yr
  • wollfilz22K/yr

Reviews and returns

What reviews say buyers love and hate about Filz

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Schlechte Qualität - Verkäufer nimmt Produkt nicht zurück - Kosten beim Käufer”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Filz questions

Answered from the same tracked data.