Is filz profitable to sell on Amazon Germany?

The niche generates €265K/yr across 34 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -37.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the filz niche?

26 brands and 58 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in filz?

Top complaints mined from reviews: Qualität insgesamt, Dicke, Hartes Gefühl. The return rate is 1.1%.

When does demand for filz peak?

Demand peaks in Feb–Oct–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the filz niche?

Listings span €3.81–€17.93; the average listing price is €10.08 (sweet spot $15–$100). The average incumbent carries 505 reviews — the moat a new listing must climb.

filz

Worth a look

Shows low returns (1.1%), but soft demand (-37.7% this quarter) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Good505.26

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€265K

€265K/yr · 828K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€10.08

avg listing price — sweet spot $15–$100

Price range

Bad€3.81–€17.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-37.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, filz is a €265K/yr Amazon Germany market (828K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

filz market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: €252K–€302K; units × avg price
Conversion rate: 3.2%
Avg BSR: #135
Page quality: 0%
Prime: 82%
Sponsored: 94%
Out of stock: 10.3%
Avg brand age: 33 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

45%

Top 20: 84%

Open market

42%

BOUBONI16%
moinkerin11%
Sensylectra10%
UOUNE8%
TRIXES7%
Jtnohx7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.7% search growth over the last 90 days.

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.8×

Open Trend

Top filz search terms

filz318K/yr -34.6%2.5% conv.
bastelfilz78K/yr -51.9%4.1% conv.
filzmatte48K/yr -34.2%0.5% conv.
filzstoff52K/yr -44.5%2.4% conv.
filz meterware36K/yr -13.2%0.8% conv.
filzplatten36K/yr -31.0%2.2% conv.
filz zum basteln43K/yr -62.5%5.0% conv.
filzstoff meterware27K/yr -43.0%0.8% conv.
felt18K/yr -11.4%1.4% conv.
wollfilz22K/yr -28.9%0.4% conv.

All search terms

Top filz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BOUBONI 20/40 Stücke Filzstoff Basteln 20X30CM Farbig Filzplatten Filz zum Basteln Vliesstoff Stoff Filzplatten zum DIY Handwerk Nähen Manual Decoration rojekte Patchwork (20 Verschiedene Farben)

BOUBONI€5.864.3★823 rev

UOUNE Bunter Filzstoff 41 Farben Bunte Filzplatten 20 x 30cm Bastelfilz Filz Blätter Polyester Felt Fabric DIY Handwerk Stoff Filzplattenset bunt Nähen Projekte Patchwork

UOUNE€9.414.6★2,174 rev

Filzstoff Filzrolle Filz Meterware Taschenfilz Dekofilz Filzmatte 2mm Filzmatten Bastelfilz für DIY Aufbewahrungstasche Filzunterlage Patchwork (DunkelGrau 300 * 30cm)

Sensylectra€9.254.6★46 rev

TRIXES Packung mit 40 Bastelfilzblättern in verschiedenen Farben zum Basteln und für Kunst- und Kunsthandwerksprojekte - DIY Filzblatt Rechtecke für Kunsthandwerk zum Nähen und für Patchworkarbeiten

TRIXES€6.794.6★2,941 rev

moinkerin 40 Farben Bastelfilz 20x30cm Filzstoff zum Basteln mit Nähgarn-Set 1mm Filzplatten für DIY Patchwork Handarbeiten Dekoration Nähen Projekte (40 Stück)

moinkerin€11.624.5★736 rev

Newest

by launch date

LOMIQ Filz ULTRAFLEX 100x200 cm Beige Filzstoff Meterware 300 g/m Schallisolierend Bezugsstoff Flexibel Bastelfilz Superflex Antistatisch Filzmatte für Möbel Schubladen Heimdekoration Nähen

LOMIQ€17.8014 rev

3mo ago

50 Stücke Filzstoff 20 x 30 cm Bunt Filz Zum Basteln Bastelfilz 2mm Filzplatten mit Bunter Stickgarn und Nähnadel zum DIY Handwerk Nähen Projekte Manual Decoration Bunt Patchwork

luluaday€11.8318 rev

7mo ago

CIOXSOIO Filz Meterware 30cm×300cm×3mm Filzrolle Filzstoff zum Basteln Polyester Bastelfilz für DIY Aufbewahrungstasche Filzunterlage Patchwork Nähen Basteln Handwerken Dekoration Hellgrau

CIOXSOIO€9.9738 rev

8mo ago

Filzstoff Filzrolle Filz Meterware Taschenfilz Dekofilz Filzmatte 2mm Filzmatten Bastelfilz für DIY Aufbewahrungstasche Filzunterlage Patchwork (DunkelGrau 300 * 30cm)

Sensylectra€9.2546 rev

12mo ago

Filzstoff Filzrolle Filz Meterware Taschenfilz Dekofilz Filzmatte 2mm Filzmatten Bastelfilz für DIY Aufbewahrungstasche Filzunterlage Patchwork (HellGrau 300 * 30cm)

Sensylectra€9.1246 rev

12mo ago

What buyers say about filz

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Super Qualität”

Farbe18%

“Viele Farben und genau richtig zum basteln”

Preis-Leistungs-Verhältnis11%

“Super Preis”

Dicke10%

“Leuchtend und dick”

Materialqualität5%

“Ein sehr schönes Material”

Benutzerfreundlichkeit5%

“sich gut handhaben”

beworben Vs Tatsächliches Produkt3%

“Produkt wie beschrieben”

Nähen/Finish/Polieren2%

“gut zum Nähen”

Stärke2%

“Sie sind auch stabiler”

Haltbarkeit1%

“hält auch gut”

What buyers complain about

Qualität insgesamt19%

“Schlechte Qualität - Verkäufer nimmt Produkt nicht zurück - Kosten beim Käufer”

Dicke18%

“Dünner als erwartet”

Hartes Gefühl6%

Dünn6%

“zu dünn”

beworben Vs Tatsächliches Produkt5%

“Falsche Artikelangaben”

Stärke4%

“unregelmäßig in der Stärke”

Materialqualität4%

“Materialstärke:.”

Produktzustand3%

“wirkt bereits gebraucht”

Farbe3%

“Kein Weiß”

Gesamtgröße2%

“Leider stimmen die Maße nicht”

Top return reasons

Gesamtgröße21%

Dünn19%

Farbe12%

Materialqualität8%

Qualität insgesamt7%

Dicke6%

Haftung/Klebrigkeit5%

Hartes Gefühl3%

Anzeigefarben2%

Kompatibilität – insgesamt2%

Common questions

Is filz profitable to sell on Amazon Germany?: The niche generates €265K/yr across 34 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -37.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the filz niche?: 26 brands and 58 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in filz?: Top complaints mined from reviews: Qualität insgesamt, Dicke, Hartes Gefühl. The return rate is 1.1%.
When does demand for filz peak?: Demand peaks in Feb–Oct–Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the filz niche?: Listings span €3.81–€17.93; the average listing price is €10.08 (sweet spot $15–$100). The average incumbent carries 505 reviews — the moat a new listing must climb.