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Figuren Deko

Maybe

The top 5 brands take only 28% of clicks. But demand is soft, at -42.4% this quarter, so Figuren Deko is a Maybe.

Flapen Score
52
52 / 100
Top 30% of 4,240 Küche, Haushalt & Wohnen niches · +4 vs the category median of 48
Market size
€64K/yr550K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
19%top-5 click share · 86 brands · 150 sellers

Flapen Score

Figuren Deko against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Figuren Deko is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Figuren Deko market on Amazon at a glance

Shoppers on Amazon Germany searched for Figuren Deko 550K times last year and spent an estimated €64K. The top 5 brands take 28% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 550K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €64K a year.

Searches, last 12 months
550K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
0.6%
Market size, estimated
€64Ka year
Top search term
skulptur deko75K searches a year

02 · Price

A sale here is worth €19.07.

Listings sell for €19.07 on average, from €6.03 to €58.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €19.07 that is €0 to €2K a year per listing.

Average price
€19.07inside the $15 to $100 sweet spot
Price range
€6.03–€58.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #326 within Dekoartikel. It carries 765 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
92%
Out of stock, average day
4.4%
Average rank
#326in Dekoartikel
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
765per listing
Listings tracked
114

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Figuren Deko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

86 falling

Sellers

150

Top-5 brand share

28%

Top 20: 60%

Top-5 click share

19%

Top 20: 43%

Open market

69%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Figuren Deko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.1× · 7 of 12 months tracked

Search terms

Top Figuren Deko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skulptur deko75K/yr
  • schwarze deko67K/yr
  • figuren deko64K/yr
  • kerzen deko57K/yr
  • dekofiguren wohnzimmer31K/yr
  • dekofiguren33K/yr
  • skulpturen deko24K/yr
  • deko skulptur22K/yr
  • deko wohnzimmer modern zum hinstellen13K/yr
  • deko schwarz wohnzimmer21K/yr

Reviews and returns

What reviews say buyers love and hate about Figuren Deko

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Gesamtgröße”
1.7%of orders come back
“fallen erstmal klein aus,”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Figuren Deko questions

Answered from the same tracked data.