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Feuerzeug

Pass

Feuerzeug scores 66 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, demand is soft, at -27.1% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 4,240 Küche, Haushalt & Wohnen niches · +18 vs the category median of 48
Market size
€1.2M/yr3.7M searches / yr
90-day growth
-27.1%search demand this quarter
Competition
22%top-5 click share · 49 brands · 132 sellers

Flapen Score

Feuerzeug against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Feuerzeug is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feuerzeug market on Amazon at a glance

Shoppers on Amazon Germany searched for Feuerzeug 3.7M times last year and spent an estimated €1.2M. The top 5 brands take 41% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
2.7%
Market size, estimated
€1.2Ma year
Peak month
December4.3× the quietest month
Top search term
feuerzeug1.6M searches a year

02 · Price

A sale here is worth €12.06.

Listings sell for €12.06 on average, from €3.30 to €47.25. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At €12.06 that is €12K to €15K a year per listing.

Average price
€12.06under the $15 to $100 sweet spot
Price range
€3.30–€47.25
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
1,000–1,250
Revenue per listing a year
€12K–€15K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #130 within Kerzen & Kerzenhalter. It carries 2,564 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
56%
Out of stock, average day
5.5%
Average rank
#130in Kerzen & Kerzenhalter
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
2,564per listing
Listings tracked
84

04 · Newcomers

4 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Feuerzeug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

49 falling

Sellers

132

Top-5 brand share

41%

Top 20: 80%

Top-5 click share

22%

Top 20: 60%

Open market

54%

  • Brand 111%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Feuerzeug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Feuerzeug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feuerzeug1.6M/yr
  • sturmfeuerzeug906K/yr
  • feuerzeuge176K/yr
  • lighter102K/yr
  • sturmfeuerzeug gas nachfüllbar57K/yr
  • feuerzeug elektrisch128K/yr
  • jet feuerzeug106K/yr
  • feuerzeuge 50 stück42K/yr
  • feuerzeug jetflame99K/yr
  • sturmfeuerzeug jetflamme99K/yr

Reviews and returns

What reviews say buyers love and hate about Feuerzeug

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Haltbarkeit”
0.5%of orders come back
“Geringe Haltbarkeit”
A buyer, on “Haltbarkeit”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Feuerzeug questions

Answered from the same tracked data.