Feuerzeug
PassFeuerzeug scores 66 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, demand is soft, at -27.1% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 4,240 Küche, Haushalt & Wohnen niches · +18 vs the category median of 4866
- Market size
- €1.2M/yr3.7M searches / yr
- 90-day growth
- -27.1%search demand this quarter
- Competition
- 22%top-5 click share · 49 brands · 132 sellers
Flapen Score
Feuerzeug against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Feuerzeug is stronger. Inside it, weaker.
Market
The Feuerzeug market on Amazon at a glance
Shoppers on Amazon Germany searched for Feuerzeug 3.7M times last year and spent an estimated €1.2M. The top 5 brands take 41% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.
- Searches, last 12 months
- 3.7M
- Growth, 90 days vs prior 90
- -27.1%
- Conversion, latest week
- 2.7%
- Market size, estimated
- €1.2Ma year
- Peak month
- December4.3× the quietest month
- Top search term
- feuerzeug1.6M searches a year
02 · Price
A sale here is worth €12.06.
Listings sell for €12.06 on average, from €3.30 to €47.25. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At €12.06 that is €12K to €15K a year per listing.
- Average price
- €12.06under the $15 to $100 sweet spot
- Price range
- €3.30–€47.25
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €12K–€15K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #130 within Kerzen & Kerzenhalter. It carries 2,564 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 56%
- Out of stock, average day
- 5.5%
- Average rank
- #130in Kerzen & Kerzenhalter
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,564per listing
- Listings tracked
- 84
04 · Newcomers
4 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Feuerzeug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
49 falling
Sellers
132
Top-5 brand share
41%
Top 20: 80%
Top-5 click share
22%
Top 20: 60%
Open market
54%
- Brand 111%
- Brand 210%
- Brand 37%
- Brand 47%
- Brand 55%
- Brand 64%
Demand
Feuerzeug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Feuerzeug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- feuerzeug1.6M/yr
- sturmfeuerzeug906K/yr
- feuerzeuge176K/yr
- lighter102K/yr
- sturmfeuerzeug gas nachfüllbar57K/yr
- feuerzeug elektrisch128K/yr
- jet feuerzeug106K/yr
- feuerzeuge 50 stück42K/yr
- feuerzeug jetflame99K/yr
- sturmfeuerzeug jetflamme99K/yr
Reviews and returns
What reviews say buyers love and hate about Feuerzeug
We read the reviews and the return reasons for every product selling here.
“Geringe Haltbarkeit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Feuerzeug questions
Answered from the same tracked data.









