Is felldecke profitable to sell on Amazon Germany?

The niche generates €8K/yr across 44 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -58.3%. Flapen's verdict: Skip it (41/100).

How competitive is the felldecke niche?

23 brands and 32 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in felldecke?

Top complaints mined from reviews: Dicke, Qualität insgesamt, Gesamtgröße. The return rate is 2.4%.

When does demand for felldecke peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 8.5× the quietest.

What does it cost to enter the felldecke niche?

Listings span €10.08–€160.43; the average listing price is €40.58 (sweet spot $15–$100). The average incumbent carries 1,784 reviews — the moat a new listing must climb.

felldecke

Skip it

Soft demand (-58.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€40.58

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Returns

Good2.4%

return rate — above 5% kills the launch gate

Price range

Good€10.08–€160.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,783.66

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€8K

€8K/yr · 132K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-58.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, felldecke is a €8K/yr Amazon Germany market (132K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

felldecke market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: €30K–€41K; units × avg price
Conversion rate: 0.1%
Avg BSR: #235
Page quality: 0%
Prime: 77%
Sponsored: 86%
Out of stock: 30.4%
Avg brand age: 48 months
Avg seller age: 202 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

47%

Top 20: 97%

Top-5 click share

37%

Top 20: 72%

Open market

46%

EMME18%
Wajade7%
ORINOVA7%
BATTILO HOME7%
jilda-tex7%
Quantum Interior by Maxland6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -58.3% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Open Trend

Top felldecke search terms

felldecke62K/yr -57.3%0.3% conv.
kunstfelldecke21K/yr -58.9%0.2% conv.
kunstfell decke11K/yr -52.4%0.7% conv.
fellimitat decke10K/yr -58.5%0.2% conv.
faux fur blanket9K/yr -63.4%0.2% conv.
decke felloptik6K/yr -60.9%0.4% conv.
kuscheldecke fell6K/yr -54.7%0.2% conv.
kuscheldecke felloptik7K/yr -69.4%0.7% conv.

All search terms

Top felldecke products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EMME Faux Kuscheldecke Flauschig 150 x 200 cm Felldecke Pelz Wolldecke Wohndecke Super Weich Plüschig Warme Gemütliche Fleecedecke Dicke Elegant Überwurf Für Sofa und Bett Tie Dye Braun

EMME€21.024.5★557 rev

jilda-tex Wohn- Kuscheldecke Felloptik Rabbit Deluxe 750 GSM 150x200 cm Kunst-Felldecke (Nerzfell)

jilda-tex€60.244.6★705 rev

Amazon Basics Kunstfell-Überwurf Kuscheldecke nicht beheizt Grau 150 x 200 cm

Amazon Basics€17.034.6★4,414 rev

Quantum Interior by Maxland Felldecke Kuscheldecke Flauschige Pelzdecke Wendedecke Felloptik XXL Überwurf für Sofa & Bett hochwertig rustikale Tagesdecke (Braun/Wolf/Simba 150 x 200 cm)

Quantum Interior by Maxland€74.754.4★329 rev

ZOLLNER Kuscheldecke extra flauschig in 150x200 cm - kuschelige und warme Couchdecke - waschbar bis 30C weißes Fellimitat auf grauem Fleece - Hotelwäschequalität - Oeko Tex Zertifiziert

ZOLLNER€29.204.6★4,610 rev

Newest

by launch date

SAPHREAS Kuscheldecke Flauschige 150x200 Furry Bubble Kunstpelz Decke Oeko-Tex Zertifiziert Dicke & Warme Sofadecke für Bett Couch Schlafzimmer Deko Plüschdecke Khaki

SAPHREAS€50.5131 rev

6mo ago

SAPHREAS Kuscheldecke Flauschige 150x200 Furry Bubble Kunstpelz Decke Oeko-Tex Zertifiziert Dicke & Warme Sofadecke für Bett Couch Schlafzimmer Deko Plüschdecke Tie-Dye Khaki

SAPHREAS€48.8331 rev

6mo ago

COSTWAY Kuscheldecke warme Sofadecke luxuriöse Felldecke Überwurfdecke Farbewahl Wohndecke für Damen Couchdecke Tagesdecke für Bett Sofa Sessel (153 x 203 cm Kaffee)

COSTWAY€55.263 rev

7mo ago

EMME Bubble Decke Sofa Kuscheldecke Kaninchen Plüsch Dicke Decke Wohndecke Flauschig Sofaüberwurf Couchdecke Fleecedecke Flauschige Wohndecke für Couch

EMME€21.34303 rev

1y ago

Battilo Kunstpelz-Decke Ocker 125x150 cm - Luxuriöse warme Kuscheldecke aus flauschigem Kunstfell für Bett Sofa & Couch | Weiche Heimtextilie für Wohnzimmer & Schlafzimmer | Decke Winter & Herbst

BATTILO HOME€43.7855 rev

1y ago

What buyers say about felldecke

What buyers praise and complain about, mined from review topics.

What buyers love

Weiches Gefühl32%

“Sieht auch ganz nice aus”

Wärme19%

“super warm”

Qualität insgesamt9%

“Super Produkt”

Preis-Leistungs-Verhältnis5%

“Preis Leistung ist fair”

Komfort insgesamt5%

“Super bequem”

Flaumigkeit4%

“Super flauschig”

Waschechtheit3%

“Gut zu waschen in der Waschmaschine”

beworben Vs Tatsächliches Produkt3%

“Ist exakt so kuschelig, wie das Foto es vermuten lässt”

Dicke2%

“Schöne dicke warme Kuscheldecke”

Farbe2%

“Außerdem sieht sie sehr neutral”

What buyers complain about

Dicke19%

“Sehr dünnes Material”

Qualität insgesamt14%

“Mindere Qualität”

Gesamtgröße9%

“kleiner als erwartet”

Dünn6%

“Etwas dünn”

Preis-Leistungs-Verhältnis4%

“Wäre mir keine fünf Euro wert”

Geruch4%

“leichter Plastikgeruch”

Materialqualität4%

“Sehr dünnes Material”

Waschechtheit3%

“Allerdings wenn man sie 2-3 mal gewaschen hat ist diese weiße fellseite nicht mehr schön und es verfängt sich alles darin”

beworben Vs Tatsächliches Produkt3%

“Fell nicht wie abgebildet”

Hartes Gefühl3%

“hart und unangenehm geworden”

Top return reasons

Farbe21%

Gesamtgröße21%

Dünn20%

Qualität insgesamt12%

Materialqualität6%

beworben Vs Tatsächliches Produkt4%

Geruch2%