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Felldecke

Fail

Demand is soft, at -58.3% this quarter, so Felldecke is a Fail.

Flapen Score
41
41 / 100
Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48
Market size
€8K/yr132K searches / yr
90-day growth
-58.3%search demand this quarter
Competition
37%top-5 click share · 23 brands · 32 sellers

Flapen Score

Felldecke against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Felldecke is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felldecke market on Amazon at a glance

Shoppers on Amazon Germany searched for Felldecke 132K times last year and spent an estimated €8K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -58.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-58.3%
Conversion, latest week
0.1%
Market size, estimated
€8Ka year
Peak month
November8.5× the quietest month
Top search term
felldecke62K searches a year

02 · Price

A sale here is worth €40.58.

Listings sell for €40.58 on average, from €10.08 to €160.43. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €40.58 that is €0 to €4K a year per listing.

Average price
€40.58inside the $15 to $100 sweet spot
Price range
€10.08–€160.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 30.4% of listings are out of stock. The average listing ranks #235 within Bettwaren & Bettwäsche. It carries 1,784 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
77%
Out of stock, average day
30.4%
Average rank
#235in Bettwaren & Bettwäsche
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
1,784per listing
Listings tracked
44

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Felldecke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

32

Top-5 brand share

47%

Top 20: 97%

Top-5 click share

37%

Top 20: 72%

Open market

46%

  • Brand 118%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Felldecke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Felldecke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felldecke62K/yr
  • kunstfelldecke21K/yr
  • kunstfell decke11K/yr
  • fellimitat decke10K/yr
  • faux fur blanket9K/yr
  • decke felloptik6K/yr
  • kuscheldecke fell6K/yr
  • kuscheldecke felloptik7K/yr

Reviews and returns

What reviews say buyers love and hate about Felldecke

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Weiches Gefühl”
19%of negative reviews mention “Dicke”
2.4%of orders come back
“Sehr dünnes Material”
A buyer, on “Dicke”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Felldecke questions

Answered from the same tracked data.