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Faultier Decke

Fail

Shoppers spend an estimated $9K a year here, so Faultier Decke is a Fail.

Flapen Score
38
38 / 100
Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48
Market size
€9K/yr16K searches / yr
90-day growth
-35.8%search demand this quarter
Competition
67%top-5 click share · 14 brands · 22 sellers

Flapen Score

Faultier Decke against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Faultier Decke is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Faultier Decke market on Amazon at a glance

Shoppers on Amazon Germany searched for Faultier Decke 16K times last year and spent an estimated €9K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €9K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-35.8%
Conversion, latest week
2.2%
Market size, estimated
€9Ka year
Peak month
December9.0× the quietest month
Top search term
faultier decke9K searches a year

02 · Price

A sale here is worth €25.28.

Listings sell for €25.28 on average, from €16.96 to €30.57. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €25.28 that is €0 to €3K a year per listing.

Average price
€25.28inside the $15 to $100 sweet spot
Price range
€16.96–€30.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #187 within Bettwaren & Bettwäsche. It carries 344 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
18.3%
Average rank
#187in Bettwaren & Bettwäsche
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
344per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Faultier Decke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

18%

  • Brand 123%
  • Brand 221%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Faultier Decke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Faultier Decke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • faultier decke9K/yr
  • kuscheldecke tier2K/yr
  • kuscheldecke faultier3K/yr
  • faultier kuscheldecke2K/yr

Reviews and returns

What reviews say buyers love and hate about Faultier Decke

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Weiches Gefühl”
25%of negative reviews mention “Qualität insgesamt”
1.9%of orders come back
“Zu teuer für die Qualität”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Faultier Decke questions

Answered from the same tracked data.