Is Farbkasten 24 Farben profitable to sell on Amazon Germany?

Flapen scores Farbkasten 24 Farben 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €75K a year across 18 tracked products. Search demand grew +48.7% in the last 90 days.

How competitive is the Farbkasten 24 Farben niche on Amazon Germany?

4 brands and 120 sellers compete in Farbkasten 24 Farben on Amazon Germany. The top 5 Farbkasten 24 Farben products take 59% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Farbkasten 24 Farben?

Farbkasten 24 Farben buyers on Amazon Germany complain most about Qualität insgesamt, Farbe, and Benutzerfreundlichkeit. An estimated 0.5% of orders come back.

When does demand for Farbkasten 24 Farben peak?

Search demand for Farbkasten 24 Farben on Amazon Germany peaks in Jul–Aug–Sep, and the busiest month runs 8.0× the quietest.

What does it cost to enter the Farbkasten 24 Farben niche?

Farbkasten 24 Farben sells for €8.75 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.43 to €17.66. The average product has 1,843 reviews, the count a new listing must catch up to.

Farbkasten 24 Farben

Fail

The top 5 brands take 100% of clicks, so Farbkasten 24 Farben is a Fail.

Flapen Score: 43
43 / 100Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size: €75K/yr116K searches / yr
90-day growth: +48.7%search demand this quarter
Competition: 59%top-5 click share · 4 brands · 120 sellers

Flapen Score

Farbkasten 24 Farben against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Farbkasten 24 Farben is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Farbkasten 24 Farben market on Amazon at a glance

Shoppers on Amazon Germany searched for Farbkasten 24 Farben 116K times last year and spent an estimated €75K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €75K a year.

Searches, last 12 months: 116K
Growth, 90 days vs prior 90: +48.7%
Conversion, latest week: 7.4%
Market size, estimated: €75Ka year
Peak month: August8.0× the quietest month
Top search term: farbkasten pelikan 24 farben19K searches a year

02 · Price

A sale here is worth €8.75.

Listings sell for €8.75 on average, from €2.43 to €17.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €8.75 that is €4K to €7K a year per listing.

Average price: €8.75under the $15 to $100 sweet spot
Price range: €2.43–€17.66
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: €4K–€7K
Returns: 0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #123 within Malen. It carries 1,843 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings: 78%
Prime listings: 72%
Out of stock, average day: 0.4%
Average rank: #123in Malen
Average rating: 4.71 starsAmazon Germany average 4.37 stars
Average reviews: 1,843per listing
Listings tracked: 18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 74 months

Products

Top Farbkasten 24 Farben products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Brand 180%
Brand 210%
Brand 35%
Brand 45%
Open — no brand owns it (0%)

Demand

Farbkasten 24 Farben search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 8.0×

Search terms

Top Farbkasten 24 Farben search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

farbkasten pelikan 24 farben19K/yr +55.6%9.7% conv.
tuschkasten 24 farben13K/yr +90.6%7.5% conv.
pelikan wasserfarben ersatz15K/yr -13.1%5.7% conv.
pelikan farbkasten ersatzfarben9K/yr +19.8%3.7% conv.
farbkasten 24 farben8K/yr +170.9%6.6% conv.
wasserfarbkasten 24 farben12K/yr +13.3%6.3% conv.
pelikan tuschkasten ersatzfarben5K/yr +56.9%4.7% conv.
pelikan farbkasten 24 farben4K/yr +112.0%7.7% conv.
pelikan wasserfarbkasten nachfüllfarbe6K/yr +70.6%6.5% conv.
pelikan ersatzfarben malkasten4K/yr +61.3%5.3% conv.

Reviews and returns

What reviews say buyers love and hate about Farbkasten 24 Farben

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Farbe”

36%of negative reviews mention “Qualität insgesamt”

0.5%of orders come back

“Sehr billig produzierte Pinsel für Anfänger/Kinder zum Üben”

A buyer, on “Qualität insgesamt”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Farbkasten 24 Farben questions

Answered from the same tracked data.

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