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Falzbein

Fail

Shoppers spend an estimated $33K a year here, so Falzbein is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€33K/yr54K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
63%top-5 click share · 19 brands · 68 sellers

Flapen Score

Falzbein against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Falzbein is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Falzbein market on Amazon at a glance

Shoppers on Amazon Germany searched for Falzbein 54K times last year and spent an estimated €33K. The top 5 brands take 64% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
10.3%
Market size, estimated
€33Ka year
Top search term
falzbein38K searches a year

02 · Price

A sale here is worth €5.91.

Listings sell for €5.91 on average, from €2.16 to €18.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €5.91 that is €591 to €1K a year per listing.

Average price
€5.91under the $15 to $100 sweet spot
Price range
€2.16–€18.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€591–€1K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #96 within Papier & Papierkunst. It carries 445 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
12.0%
Average rank
#96in Papier & Papierkunst
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
445per listing
Listings tracked
22

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Falzbein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

68

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

31%

  • Brand 129%
  • Brand 213%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Falzbein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.2× · 8 of 12 months tracked

Search terms

Top Falzbein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • falzbein38K/yr
  • falzbein für papier13K/yr
  • bone folder3K/yr

Reviews and returns

What reviews say buyers love and hate about Falzbein

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Produktzustand”
0.7%of orders come back
“Dadurch wirkte die Ware eher wie eine Rücksendung oder bereits geöffnete Ware”
A buyer, on “Produktzustand”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Falzbein questions

Answered from the same tracked data.