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39

fallout

Skip it

Soft demand (-85.1% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 0Conversion 2Competition 47Returns 82Price range 71Avg price 95Brand share 35Review moat 89Quality gap 30

Avg price

Incredible€28.75

avg listing price — sweet spot $15–$100

Review moat

Great211

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Good€5.95–€126.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay€112K

€112K/yr · 2.6M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-85.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, fallout is a €112K/yr Amazon Germany market (2.6M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 39/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

fallout market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€86K–€115K
units × avg price
Conversion rate
0.1%
Avg BSR
#2,653
Page quality
0%
Prime
76%
Sponsored
29%
Out of stock
14.6%
Avg brand age
43 months
Avg seller age
186 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

111

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

16%

  • Fallout32%
  • FaNaTtik16%
  • Funko13%
  • Mega Brands11%
  • McFarlane6%
  • FanWraps6%
  • Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -85.1% search growth over the last 90 days.
200K150KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 8.2×

Top fallout search terms

  • fallout2.3M/yr
  • fallout merchandise122K/yr
  • fallout merch29K/yr
  • fallout figur28K/yr
  • fallout serie74K/yr
  • funko pop fallout11K/yr
  • fallout figuren7K/yr
  • vault tec10K/yr
  • fallout funko pop7K/yr
  • vault boy7K/yr
All search terms

Top fallout products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€11K20%€22K30%€34K40%€45K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about fallout

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt40%

“Top Qualität”

Sammlungsobjekte17%

“Für Sammler ein passendes Accessoire”

Preis-Leistungs-Verhältnis7%

“Es hat jedes Cent gelohnt”

Druckqualität5%

“Druck soweit super ist als Yoused aufgedruckt”

Haftung/Klebrigkeit5%

“Schöne Aufkleber”

Helligkeit/Glanz/Glühen5%

“Sehr hell, lässt sich aber gut dimmen”

Kompatibilität – insgesamt5%

“Ist gut benutzbar mit lego”

Geschenk Zweck5%

“Geschenk”

Design insgesamt5%

“Schönes Vintage Design was es noch mehr nostalgisch macht”

Anleitung/Benutzerhandbuch/Fehlerbehebung1%

“Auch die Anleitung ist gut designt”

What buyers complain about

Preis-Leistungs-Verhältnis31%

“Also 30 Euro ist das ganze nicht wert”

Qualität insgesamt11%

“Nicht Qualität”

Druckqualität11%

“Billig gedruckt und nicht ordentlich ausgeschnitten”

Farbe11%

“Das Schwarz ist kein Schwarz”

Gesamtgröße8%

“Die sind deutlich Kleiner als herkömmlichen Spielkarten”

Stärke6%

“Billig verarbeitet und instabil”

Materialqualität6%

“aber auch das Material und die dicke machen es nicht unbedingt besser und stabiler”

Benutzerfreundlichkeit6%

“Ich denke, zu häufiges öffnen verträgt es nicht”

Top return reasons

Defekt Material/Teile21%
Fall/Aufprallschutz14%
Gesamtgröße14%
Produktzustand14%
Qualität insgesamt11%
Farbe7%
Haftung/Klebrigkeit7%
Helligkeit/Glanz/Glühen7%
Druckqualität4%

Common questions

Is fallout profitable to sell on Amazon Germany?
The niche generates €112K/yr across 21 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -85.1%. Flapen's verdict: Skip it (39/100).
How competitive is the fallout niche?
12 brands and 111 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in fallout?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Druckqualität. The return rate is 1.6%.
When does demand for fallout peak?
Demand peaks in Jan–Feb–Dec; the busiest month runs 8.2× the quietest.
What does it cost to enter the fallout niche?
Listings span €5.95–€126.01; the average listing price is €28.75 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.