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Ewiges Streichholz

Fail

Demand is soft, at -37.8% this quarter, so Ewiges Streichholz is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€54K/yr188K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
53%top-5 click share · 21 brands · 44 sellers

Flapen Score

Ewiges Streichholz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Ewiges Streichholz is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ewiges Streichholz market on Amazon at a glance

Shoppers on Amazon Germany searched for Ewiges Streichholz 188K times last year and spent an estimated €54K. The top 5 brands take 60% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
2.9%
Market size, estimated
€54Ka year
Top search term
ewiges streichholz48K searches a year

02 · Price

A sale here is worth €9.85.

Listings sell for €9.85 on average, from €1.67 to €24.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €9.85 that is €985 to €2K a year per listing.

Average price
€9.85under the $15 to $100 sweet spot
Price range
€1.67–€24.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€985–€2K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #527 within Kerzen & Kerzenhalter. It carries 787 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
85%
Out of stock, average day
15.6%
Average rank
#527in Kerzen & Kerzenhalter
Average rating
3.73 starsAmazon Germany average 4.37 stars
Average reviews
787per listing
Listings tracked
26

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ewiges Streichholz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

44

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

53%

Top 20: 92%

Open market

35%

  • Brand 129%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Ewiges Streichholz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 6.1× · 9 of 12 months tracked

Search terms

Top Ewiges Streichholz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ewiges streichholz48K/yr
  • feuerzeug schlüsselanhänger17K/yr
  • schlüsselanhänger feuerzeug13K/yr
  • feuerzeug anhänger6K/yr
  • streichholz feuerzeug11K/yr
  • unendliches streichholz7K/yr
  • ewiges feuerzeug6K/yr
  • metall streichholz29K/yr
  • dauerstreichholz9K/yr
  • ewiges streichholz ohne benzin8K/yr

Reviews and returns

What reviews say buyers love and hate about Ewiges Streichholz

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Funktionalität insgesamt”
0.7%of orders come back
“Funktioniert nicht”
A buyer, on “Funktionalität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ewiges Streichholz questions

Answered from the same tracked data.