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Esszimmerstühle

Maybe

An estimated 0.7% of orders come back. But buyers convert on only 0.2% of searches, so Esszimmerstühle is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48
Market size
€1.3M/yr4.9M searches / yr
90-day growth
-22.8%search demand this quarter
Competition
18%top-5 click share · 39 brands · 46 sellers

Flapen Score

Esszimmerstühle against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Esszimmerstühle is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Esszimmerstühle market on Amazon at a glance

Shoppers on Amazon Germany searched for Esszimmerstühle 4.9M times last year and spent an estimated €1.3M. The top 5 brands take 62% of clicks. Demand peaks in Jan–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.

Searches, last 12 months
4.9M
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
0.2%
Market size, estimated
€1.3Ma year
Peak month
November2.0× the quietest month
Top search term
esszimmerstühle1.3M searches a year

02 · Price

A sale here is worth €149.52.

Listings sell for €149.52 on average, from €11.17 to €447.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At €149.52 that is €0 to €15K a year per listing.

Average price
€149.52above the $15 to $100 sweet spot
Price range
€11.17–€447.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
€0–€15K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #112 within Esszimmer. It carries 1,349 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
23%
Out of stock, average day
10.4%
Average rank
#112in Esszimmer
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
1,349per listing
Listings tracked
132

04 · Newcomers

25 of last year's 52 launches cleared the first-year sales bar.

52 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
52
Successful launches
25Amazon's first-year sales bar
Average brand age
40 months

Products

Top Esszimmerstühle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

46

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

18%

Top 20: 48%

Open market

35%

  • Brand 132%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Esszimmerstühle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Esszimmerstühle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • esszimmerstühle1.3M/yr
  • esszimmermöbel166K/yr
  • stühle407K/yr
  • esszimmerstühle 4er set419K/yr
  • küchenstühle262K/yr
  • esszimmerstühle 6er set373K/yr
  • stühle esszimmer276K/yr
  • stühle esszimmer 4er set253K/yr
  • esstisch stühle213K/yr
  • esszimmerstuhl181K/yr

Reviews and returns

What reviews say buyers love and hate about Esszimmerstühle

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Unzureichende Qualität”
A buyer, on “Qualität insgesamt”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Esszimmerstühle questions

Answered from the same tracked data.