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Esstisch

Maybe

The top 5 products take only 11% of clicks. But buyers convert on only 0.1% of searches, so Esstisch is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +16 vs the category median of 48
Market size
€1.2M/yr5.4M searches / yr
90-day growth
-25.5%search demand this quarter
Competition
11%top-5 click share · 90 brands · 101 sellers

Flapen Score

Esstisch against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Esstisch is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Esstisch market on Amazon at a glance

Shoppers on Amazon Germany searched for Esstisch 5.4M times last year and spent an estimated €1.2M. The top 5 brands take 34% of clicks. Demand peaks in Nov. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.

Searches, last 12 months
5.4M
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
0.1%
Market size, estimated
€1.2Ma year
Peak month
November1.9× the quietest month
Top search term
esstisch1.5M searches a year

02 · Price

A sale here is worth €170.59.

Listings sell for €170.59 on average, from €21.40 to €723.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €170.59 that is €0 to €17K a year per listing.

Average price
€170.59above the $15 to $100 sweet spot
Price range
€21.40–€723.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€17K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #317 within Esszimmer. It carries 288 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
21%
Out of stock, average day
9.2%
Average rank
#317in Esszimmer
Average rating
4.15 starsAmazon Germany average 4.37 stars
Average reviews
288per listing
Listings tracked
240

04 · Newcomers

15 of last year's 112 launches cleared the first-year sales bar.

112 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
112
Successful launches
15Amazon's first-year sales bar
Average brand age
39 months

Products

Top Esstisch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

90 rising

Sellers

101

Top-5 brand share

34%

Top 20: 68%

Top-5 click share

11%

Top 20: 32%

Open market

64%

  • Brand 110%
  • Brand 28%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Esstisch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Esstisch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • esstisch1.5M/yr
  • esstisch ausziehbar584K/yr
  • esstisch mit 4 stühlen480K/yr
  • esstisch rund437K/yr
  • küchentisch287K/yr
  • runder esstisch271K/yr
  • esstisch rund ausziehbar213K/yr
  • dining table137K/yr
  • esstisch mit 6 stühlen set168K/yr
  • runder esstisch ausziehbar166K/yr

Reviews and returns

What reviews say buyers love and hate about Esstisch

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Montage/Installation”
18%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“Optisch eine glatte Null”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Esstisch questions

Answered from the same tracked data.