Is essstäbchen profitable to sell on Amazon Germany?

The niche generates €329K/yr across 44 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the essstäbchen niche?

32 brands and 57 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in essstäbchen?

Top complaints mined from reviews: Spülmaschinenfest, beworben Vs Tatsächliches Produkt, Griff. The return rate is 0.6%.

When does demand for essstäbchen peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the essstäbchen niche?

Listings span €0.69–€16.67; the average listing price is €7.65 (sweet spot $15–$100). The average incumbent carries 889 reviews — the moat a new listing must climb.

essstäbchen

Worth a look

Shows low returns (0.6%), but prices mostly outside the sweet spot ($0.69–$16.67) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good889.18

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Market size

Good€329K

€329K/yr · 860K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad€7.65

avg listing price — sweet spot $15–$100

Growth

Bad-27.2%

90-day search growth — must beat 0% to launch

Price range

Bad€0.69–€16.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, essstäbchen is a €329K/yr Amazon Germany market (860K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

essstäbchen market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: €306K–€383K; units × avg price
Conversion rate: 5.0%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 3.3%
Avg brand age: 36 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 falling

Sellers

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

42%

Top 20: 80%

Open market

39%

SUPJOYES18%
Maxmoc12%
AOOSY11%
YFWOOD7%
Mirenko6%
TIICOO6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top essstäbchen search terms

essstäbchen284K/yr -28.2%4.1% conv.
stäbchen88K/yr -14.3%3.6% conv.
essstäbchen spülmaschinenfest89K/yr -27.1%5.3% conv.
sushi stäbchen92K/yr -32.5%3.9% conv.
chopsticks76K/yr -24.6%3.2% conv.
stäbchen zum essen87K/yr -43.4%5.5% conv.
essstäbchen holz33K/yr -8.9%4.1% conv.
ess stäbchen26K/yr -10.4%3.8% conv.
chinesische stäbchen22K/yr -31.6%4.8% conv.
japanische essstäbchen12K/yr -23.3%2.5% conv.

All search terms

Top essstäbchen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AOOSY 5-Paar Fiberglas Spülmaschinenfeste Essstäbchen japanische Essstäbchen Wiederverwendbare Legierung Schwarze Essstäbchen Schwarzes Sushi Rutschfeste Essstäbchen Set

AOOSY€5.694.6★2,960 rev

SUPJOYES 5 Paar Fiberglas-Essstäbchen Wiederverwendbare japanische Essstäbchen spülmaschinenfest 24cm rutschfeste Stäbchen

SUPJOYES€10.654.8★4,008 rev

5 Paar Fiberglas-Essstäbchen Premium-Japanische Wiederverwendbare Mit Muster Geschenk-Set für Sushi Asiatische Gerichte Spülmaschinenfest (5 Farben)

YFWOOD€5.484.7★486 rev

Sushi Essstäbchen Set Panda 2 Paar inklusive Keramik-Unterleger Premium Holz Nachhaltig Japanisch Chinesisch Koreanisch Taiwanesisch

Mirenko€6.614.7★268 rev

TIICOO Wiederverwendbare Essstäbchen - 2 Paar Titan 18/8 Edelstahl Mit Halter Spülmaschinenfest Leichte Metall-Stäbchen Japanisches Geschenkset (Schwarz)

TIICOO€15.664.7★1,010 rev

Newest

by launch date

SUPJOYES 5 Paar Japanische Fiberglas Essstäbchen Spülmaschinenfeste Wiederverwendbare Chinesische Essstäbchen Rutschfeste Sushi Stäbchen Set Schwarz

SUPJOYES€8.425 rev

6mo ago

KINETOX Essstäbchen aus Holz 5 Paar chinesische Essstäbchen Geschenkbox wiederverwendbar natürlich als Geschenk zum Geburtstag Umzug Hochzeit Weihnachten aus Wengeholz

KINETOX€11.5591 rev

8mo ago

Kucensi 5-Paar Fiberglas Essstäbchen Spülmaschinenfeste Wiederverwendbare Legierung Schwarze japanische Sushi Rutschfeste Essstäbchen Set

Kucensi€4.76115 rev

11mo ago

Jiaoshou Pan 10 Paar Fiberglas-Essstäbchen Spülmaschinenfest und Wiederverwendbar Japanische Essstäbchen Stäbchen Schwarz Legierung 24CM für Sushi und Asiatische Gerichte (Golden Ruyi)

Jiaoshou Pan€5.1048 rev

1y ago

5 Paar Essstäbchen Edelstahl Spülmaschinenfest Stäbchen zum Essen Anti-Rutsch Sushi Stäbchen Metall Chinesische Chopsticks Geschenkset für Zuhause Restaurant Camping

Maxmoc€7.7153 rev

1y ago

What buyers say about essstäbchen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Produkt”

Preis-Leistungs-Verhältnis11%

“Preisleistung super”

Spülmaschinenfest8%

“Robust, Spülmschienenfest”

Geschenk Zweck6%

“macht das Set auch zu einer schönen Geschenkidee”

Design insgesamt6%

“schlichtes elegantes Design”

beworben Vs Tatsächliches Produkt5%

“Genau wie im Foto”

Griff5%

“liegen gut in der Hand (eigentlich auf den Fingern).”

Gewicht leicht5%

“haben ein angenehmes Gewicht”

Benutzerfreundlichkeit4%

“einfache Handhabung”

Gesamtgröße3%

“Passt”

What buyers complain about

Spülmaschinenfest18%

“nicht in die Spülmaschine”

beworben Vs Tatsächliches Produkt13%

“Anders wie abgebildet”

Griff9%

“Leider in der Hand sehr schwer, haben kaum Grip”

Qualität insgesamt8%

“Müll”

Gewicht leicht5%

“dafür sind sie zu leicht,”

Haltbarkeit4%

“Gehen leicht auseinander”

Komfort insgesamt3%

“Gefühl nicht”

Holzqualität3%

“Einen Holzsplitter will sich niemand einfangen”

Dicke3%

“schöne verpackung jedoch etwas „dünn“”

Farbverblassen/Verfärbung3%

“jedoch verfärben sie sich schnell wenn man mit Kurkuma würzt.”

Top return reasons

Qualität insgesamt16%

Materialqualität14%

Geschenk Zweck13%

Geruch8%

Gesamtgröße7%

Gewicht schwer6%

Farbe4%

Komfort insgesamt4%

beworben Vs Tatsächliches Produkt3%

Griff3%

Common questions

Is essstäbchen profitable to sell on Amazon Germany?: The niche generates €329K/yr across 44 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the essstäbchen niche?: 32 brands and 57 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in essstäbchen?: Top complaints mined from reviews: Spülmaschinenfest, beworben Vs Tatsächliches Produkt, Griff. The return rate is 0.6%.
When does demand for essstäbchen peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the essstäbchen niche?: Listings span €0.69–€16.67; the average listing price is €7.65 (sweet spot $15–$100). The average incumbent carries 889 reviews — the moat a new listing must climb.