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Espressokocher

Fail

The top 5 brands take 97% of clicks, so Espressokocher is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€1.1M/yr2.0M searches / yr
90-day growth
+0.3%search demand this quarter
Competition
63%top-5 click share · 7 brands · 185 sellers

Flapen Score

Espressokocher against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Espressokocher is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Espressokocher market on Amazon at a glance

Shoppers on Amazon Germany searched for Espressokocher 2.0M times last year and spent an estimated €1.1M. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
2.4%
Market size, estimated
€1.1Ma year
Peak month
December1.5× the quietest month
Top search term
bialetti620K searches a year

02 · Price

A sale here is worth €22.27.

Listings sell for €22.27 on average, from €10.13 to €34.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €22.27 that is €22K to €28K a year per listing.

Average price
€22.27inside the $15 to $100 sweet spot
Price range
€10.13–€34.63
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
€22K–€28K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #12 within Kaffee, Tee & Espresso. It carries 32,139 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#12in Kaffee, Tee & Espresso
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
32,139per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Espressokocher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

185

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

1%

  • Brand 183%
  • Brand 26%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Espressokocher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Espressokocher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bialetti620K/yr
  • espressokocher462K/yr
  • bialetti espressokocher227K/yr
  • mokkakanne101K/yr
  • espressokocher induktion103K/yr
  • bialetti 6 tassen66K/yr
  • moka pot67K/yr
  • bialetti 2 tassen51K/yr
  • kaffeekocher41K/yr
  • bialetti 4 tassen26K/yr

Reviews and returns

What reviews say buyers love and hate about Espressokocher

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Qualität insgesamt”
2.9%of orders come back
“Somit kein guter Eindruck von Händler und Ware”
A buyer, on “Qualität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Espressokocher questions

Answered from the same tracked data.