Espresso Martini
MaybeAn estimated 0.3% of orders come back. But shoppers spend an estimated $57K a year here, so Espresso Martini is a Maybe.
- Flapen Score
- 50 / 100Top 39% of 4,240 Küche, Haushalt & Wohnen niches · +2 vs the category median of 4850
- Market size
- €57K/yr86K searches / yr
- 90-day growth
- +31.7%search demand this quarter
- Competition
- 73%top-5 click share · 15 brands · 43 sellers
Flapen Score
Espresso Martini against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Espresso Martini is stronger. Inside it, weaker.
Market
The Espresso Martini market on Amazon at a glance
Shoppers on Amazon Germany searched for Espresso Martini 86K times last year and spent an estimated €57K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- +31.7%
- Conversion, latest week
- 3.5%
- Market size, estimated
- €57Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- espresso martini72K searches a year
02 · Price
A sale here is worth €19.16.
Listings sell for €19.16 on average, from €2.26 to €37.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €19.16 that is €2K to €5K a year per listing.
- Average price
- €19.16inside the $15 to $100 sweet spot
- Price range
- €2.26–€37.54
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€5K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #174 within Barzubehör. It carries 558 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 81%
- Out of stock, average day
- 12.6%
- Average rank
- #174in Barzubehör
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 558per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Espresso Martini products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
15 flat
Sellers
43
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
20%
- Brand 120%
- Brand 217%
- Brand 316%
- Brand 410%
- Brand 510%
- Brand 67%
Demand
Espresso Martini search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 5.5×
Reviews and returns
What reviews say buyers love and hate about Espresso Martini
We read the reviews and the return reasons for every product selling here.
“Starker Wodkageschmack”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Espresso Martini questions
Answered from the same tracked data.