Is eselspiel profitable to sell on Amazon Germany?

The niche generates €87K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (41/100).

How competitive is the eselspiel niche?

7 brands and 63 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in eselspiel?

Top complaints mined from reviews: Montage/Installation, Qualität insgesamt, Dicke. The return rate is 0.6%.

When does demand for eselspiel peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the eselspiel niche?

Listings span €4.32–€40.12; the average listing price is €25.89 (sweet spot $15–$100). The average incumbent carries 137 reviews — the moat a new listing must climb.

eselspiel

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible€25.89

avg listing price — sweet spot $15–$100

Review moat

Great136.59

avg incumbent reviews — the moat a new listing must climb

Price range

Good€4.32–€40.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€87K

€87K/yr · 113K searches

Growth

Bad-33.1%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Germany niche tracking, eselspiel is a €87K/yr Amazon Germany market (113K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eselspiel market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: €65K–€78K; units × avg price
Conversion rate: 3.0%
Avg BSR: #933
Page quality: 0%
Prime: 71%
Sponsored: 59%
Out of stock: 36.6%
Avg brand age: 47 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Mutou47%
Prescher30%
ASS13%
Supvox6%
DBREAKS2%
DELORIGIN2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.1% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top eselspiel search terms

esel spiel51K/yr -30.6%2.4% conv.
eselspiel32K/yr -31.7%2.5% conv.
eselspiel holz original9K/yr -14.5%3.4% conv.
eselspiel aus holz6K/yr -22.8%1.4% conv.
eselspiel holz15K/yr -67.4%1.3% conv.

All search terms

Top eselspiel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prescher Das Stuhrer Eselspiel XXL mit 121 Spielsteine und 6 Stapel Partyspiel bis 10 Personen

Prescher€24.904.4★344 rev