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Entsafter Wmf

Fail

The top 5 brands take 100% of clicks, so Entsafter Wmf is a Fail.

Flapen Score
26
26 / 100
Ranks 4,092 of 4,240 Küche, Haushalt & Wohnen niches · −22 vs the category median of 48
Market size
€61K/yr24K searches / yr
90-day growth
-47.6%search demand this quarter
Competition
87%top-5 click share · 4 brands · 61 sellers

Flapen Score

Entsafter Wmf against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Entsafter Wmf is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Entsafter Wmf market on Amazon at a glance

Shoppers on Amazon Germany searched for Entsafter Wmf 24K times last year and spent an estimated €61K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-47.6%
Conversion, latest week
3.1%
Market size, estimated
€61Ka year
Peak month
November3.3× the quietest month
Top search term
entsafter wmf13K searches a year

02 · Price

A sale here is worth €79.25.

Listings sell for €79.25 on average, from €29.39 to €117.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €79.25 that is €0 to €8K a year per listing.

Average price
€79.25inside the $15 to $100 sweet spot
Price range
€29.39–€117.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
5.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Elektrische Küchengeräte. It carries 6,300 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Elektrische Küchengeräte
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
6,300per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Entsafter Wmf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 219%
  • Brand 37%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Entsafter Wmf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Reviews and returns

What reviews say buyers love and hate about Entsafter Wmf

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Einfache Reinigung”
19%of negative reviews mention “Haltbarkeit”
5.3%of orders come back
“War nach dem ersten Gebrauch defekt”
A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Entsafter Wmf questions

Answered from the same tracked data.