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entsafter wmf

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 1Conversion 39Competition 11Returns 24Price range 79Avg price 83Brand share 0Review moat 24Quality gap 62

Avg price

Great€79.25

avg listing price — sweet spot $15–$100

Price range

Great€29.39–€117.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,299.63

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Market size

Bad€61K

€61K/yr · 24K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Growth

Bad-47.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, entsafter wmf is a €61K/yr Amazon Germany market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 26/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

entsafter wmf market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
€40K–€59K
units × avg price
Conversion rate
3.1%
Avg BSR
#5
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
0.0%
Avg brand age
45 months
Avg seller age
194 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • WMF71%
  • PHILIPS19%
  • Ninja7%
  • TUUMIIST3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -47.6% search growth over the last 90 days.
1K750Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top entsafter wmf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€9K30%€18K45%€27K60%€36K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about entsafter wmf

What buyers praise and complain about, mined from review topics.

What buyers love

Einfache Reinigung31%

“easy zu reinigen”

Qualität insgesamt19%

“Super Produkt,👍sind sehr zufrieden, können nur weiter empfehlen!”

Benutzerfreundlichkeit12%

“Super easy und leicht zu reinigen”

Preis-Leistungs-Verhältnis4%

“Absolut sinnvolle Investition”

beworben Vs Tatsächliches Produkt4%

“macht was er soll”

Effizienz4%

“Funktioniert prima”

Stärke3%

“macht einen stabilen Eindruck”

Montage/Installation3%

“kinderleicht wieder zusammen setzen.”

Gesamtgröße2%

“Passt”

Kompaktheit2%

“Sehr schön, klein und kompakt”

What buyers complain about

Haltbarkeit19%

“War nach dem ersten Gebrauch defekt”

Qualität insgesamt12%

“Sehr unzufrieden”

Einfache Reinigung11%

“Mühsamer Reinigung”

Verklemmen/Verstopfen6%

“Saftabfluss verstopft ständig”

Preis-Leistungs-Verhältnis4%

“für 34.50 € könnt ihr was anderes kaufen”

Benutzerfreundlichkeit4%

“ist eher unpraktisch”

Motorische Probleme4%

“Aber bereits am zweite Tag scheiterte der Motor an zwei klein geschnitten Äpfeln”

Produktzustand4%

“Gebrauchte Ware”

Funktionalität insgesamt3%

“Heute am 05. Mai defekt und ohne Funktion”

Design insgesamt2%

“Absolute Fehlkonstruktion”

Top return reasons

Funktionalität insgesamt22%
Gesamtgröße20%
Produktzustand8%
Einfache Reinigung6%
Qualität insgesamt6%
Auslaufsicher5%
beworben Vs Tatsächliches Produkt3%
Haltbarkeit3%
Stärke3%
Benutzerfreundlichkeit2%

Common questions

Is entsafter wmf profitable to sell on Amazon Germany?
The niche generates €61K/yr across 8 tracked products. 90-day search growth is -47.6%. Flapen's verdict: Skip it (26/100).
How competitive is the entsafter wmf niche?
4 brands and 61 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in entsafter wmf?
Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Einfache Reinigung. The return rate is 5.3% — above our launch gate.
When does demand for entsafter wmf peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the entsafter wmf niche?
Listings span €29.39–€117.31; the average listing price is €79.25 (sweet spot $15–$100). The average incumbent carries 6,300 reviews — the moat a new listing must climb.