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51

entsafter

Worth a look

Shows a $7.1M/yr market, but soft demand (-37.6% this quarter) keeps it on the watch list.

Market size 99Growth 6Conversion 25Competition 67Returns 25Price range 18Avg price 76Brand share 75Review moat 42Quality gap 63

Market size

Incredible€7.1M

€7.1M/yr · 3.8M searches

Avg price

Great€96.16

avg listing price — sweet spot $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,346.52

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Price range

Bad€20.14–€464.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-37.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, entsafter is a €7.1M/yr Amazon Germany market (3.8M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

entsafter market data

Units sold / yr
60K–80K
avg 1,000–1,250/product
Revenue / yr
€5.8M–€7.7M
units × avg price
Conversion rate
2.0%
Avg BSR
#14
Page quality
0%
Prime
98%
Sponsored
95%
Out of stock
20.2%
Avg brand age
44 months
Avg seller age
186 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

106

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

45%

Top 20: 81%

Open market

35%

  • TUUMIIST18%
  • PHILIPS15%
  • Ninja12%
  • Fretta9%
  • ACOQOOS6%
  • AMZCHEF5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.6% search growth over the last 90 days.
175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top entsafter search terms

  • entsafter1.5M/yr
  • saftpresse496K/yr
  • slow juicer405K/yr
  • entsafter gemüse und obst testsieger373K/yr
  • juicer115K/yr
  • saftpresse elektrisch208K/yr
  • entsafter slow juicer70K/yr
  • entsafter gemüse und obst119K/yr
  • juicer machine77K/yr
  • hurom slow juicer68K/yr
All search terms

Top entsafter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€214K6%€429K9%€643K12%€857K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about entsafter

What buyers praise and complain about, mined from review topics.

What buyers love

Einfache Reinigung27%

“Easy clean”

Qualität insgesamt16%

“Super Produkt”

Benutzerfreundlichkeit14%

“Super easy”

Preis-Leistungs-Verhältnis10%

“Preis/Leistung super”

beworben Vs Tatsächliches Produkt5%

“As described”

Effizienz3%

“Working good”

Stärke3%

“Robustes Gerät”

Montage/Installation2%

“Die Installation ist fast selbsterklärend, geht schnell und das Gerät ist nach max 5 Minuten einsatzbereit”

Gesamtgröße2%

“Passt”

Mischen/Mischung2%

“Klasse Mixer”

What buyers complain about

Haltbarkeit20%

“Fällt auseinander”

Einfache Reinigung12%

“Mühsamer Reinigung”

Qualität insgesamt10%

“Müll”

Funktionalität insgesamt6%

“Funktioniert nicht”

Preis-Leistungs-Verhältnis4%

“Schade ums Geld”

Benutzerfreundlichkeit3%

“Nur Probleme beim Öffnen”

Verklemmen/Verstopfen3%

“Saftabfluss verstopft ständig”

Geruch3%

“das stinken anfängt.”

Motorische Probleme3%

“Motor kaputt”

Gesamtgröße2%

“Die Öffnung für das Mahlgut könnte etwas größer sein”

Top return reasons

Funktionalität insgesamt24%
Gesamtgröße16%
Qualität insgesamt8%
Einfache Reinigung6%
Haltbarkeit4%
Geruch4%
Produktzustand4%
Auslaufsicher3%
beworben Vs Tatsächliches Produkt3%
Stärke3%

Common questions

Is entsafter profitable to sell on Amazon Germany?
The niche generates €7.1M/yr across 42 tracked products. 14 of 20 products launched in the last 360 days are still selling. 90-day search growth is -37.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the entsafter niche?
24 brands and 106 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in entsafter?
Top complaints mined from reviews: Haltbarkeit, Einfache Reinigung, Qualität insgesamt. The return rate is 5.1% — above our launch gate.
When does demand for entsafter peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the entsafter niche?
Listings span €20.14–€464.96; the average listing price is €96.16 (sweet spot $15–$100). The average incumbent carries 2,347 reviews — the moat a new listing must climb.