engel figur
Skip itSoft demand (-22.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great€20.83avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Good€5.47–€40.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€364K€364K/yr · 1.0M searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,000.86avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, engel figur is a €364K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
engel figur market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- €417K–€521K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #355
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 30%
- Out of stock
- 0.8%
- Avg brand age
- 33 months
- Avg seller age
- 194 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
53
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
25%
Top 20: 62%
Open market
9%
- Willow Tree81%
- NANAOUS3%
- Cuayaes2%
- NINNSSOT2%
- Out of the blue2%
- Storieme2%
- Open — no brand owns it (14 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
Top engel figur search terms
- willow tree figuren430K/yr
- willow tree174K/yr
- engel figur105K/yr
- willow tree engel59K/yr
- willow-tree figuren35K/yr
- willow tree figuren familie27K/yr
- willow tree figuren hochzeit9K/yr
- engel deko25K/yr
- enesco willow tree figuren14K/yr
- holzengel18K/yr
Top engel figur products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Enesco Willow Tree Promise Figurine
Willow Tree€34.844.9★22,039 rev
Enesco Willow Tree Remembrance Figurine
Willow Tree€18.774.9★7,199 rev
Willow Tree Our Gift Figurine Natur Beige 8.5 height
Willow Tree€39.264.9★8,281 rev
Enesco Willow Tree Together Figurine
Willow Tree€32.154.9★22,039 rev
Enesco Willow Tree Surrounded by Love Figurine
Willow Tree€20.574.8★7,630 rev
Newest
by launch date
NINNSSOT Neuanfang Geschenk Neuer Job Geschenke für Frauen Abschiedsgeschenk für Kollegen Daisy Engel Figur Glückwunsch Geschenke für Abschluss Förderung Ruhestand Scheidung
NINNSSOT€14.50209 rev
Cuayaes Mutmacher Geschenk Heilung Schutzengel Geschenk Ausdruck Ermutigung Unterstützung Trost Glückwunsch Neuanfang Aufmunterung Geschenke für Krebspatienten
Cuayaes€14.2272 rev
NANAOUS Vergiss Mein Nicht Schutzengel Figuren Beileidsgeschenke für den Verlust Eines Geliebten Menschen Fehlgeburt Geschenke für Mütter Handbemalte Statue für Heimdekoration Ornament
NANAOUS€14.94285 rev
Yuideary Mutter-Tochter-Figur Geschenk für Mütter und Töchter handbemalt für Weihnachten Erntedankfest Muttertag oder Geburtstag
Yuideary€32.39500 rev
Out of the blue LED Dekofigur Sitzender Engel zufällige Auswahl aus 4 ähnlichen Motiven Engelsfigur Putte Dekoengel Engelchen Lichtdeko Maße (H/B/T): 12 x 7 x 5 5 cm Weiß
Out of the blue€7.14957 rev
Trending
90-day click momentumNINNSSOT Neuanfang Geschenk Neuer Job Geschenke für Frauen Abschiedsgeschenk für Kollegen Daisy Engel Figur Glückwunsch Geschenke für Abschluss Förderung Ruhestand Scheidung
NINNSSOT€14.504.7★
Cuayaes Mutmacher Geschenk Heilung Schutzengel Geschenk Ausdruck Ermutigung Unterstützung Trost Glückwunsch Neuanfang Aufmunterung Geschenke für Krebspatienten
Cuayaes€14.224.7★
Enesco Willow Tree Around You Figurine
Willow Tree€40.324.9★
Enesco Willow Tree Together Figurine
Willow Tree€32.154.9★
Enesco Willow Tree Surrounded by Love Figurine
Willow Tree€20.574.8★
What buyers say about engel figur
What buyers praise and complain about, mined from review topics.What buyers love
“Alles bestens sehr schöne Figur bzw Geschenk”
“Sehr schönes edles Produkt”
“das Design ist einzigartig”
“passt”
“Holz Schutzengel”
“Entspricht dem Foto und sieht gut aus”
“ekn neuer Engel für meine Sammlung”
“Farbe neutral gehalten”
“Günstiger Preis”
“Schöne dekorative Figur”
What buyers complain about
“diese von Mutter-Vater-Baby fällt etwas kleiner aus,”
“Schlechte Qualität”
“Es steht ganz wackelig”
“Dabei wurden aber das Zertifikat und der Plastikeinsatz unter dem Artikel vergessen, da dieser nicht direkt auf die Torte darf”
“Billiger Kunststoff”
“Leider ist der Artikel kaputt angekommen”
“Produkt war nicht neu”
“Produkt trifft überhaupt nicht auf das Bild zu”
“So kann ich ihn leider nicht verschenken”
“Schade für den Preis”
Top return reasons
Common questions
- Is engel figur profitable to sell on Amazon Germany?
- The niche generates €364K/yr across 80 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the engel figur niche?
- 20 brands and 53 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in engel figur?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Stärke. The return rate is 1.3%.
- When does demand for engel figur peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the engel figur niche?
- Listings span €5.47–€40.32; the average listing price is €20.83 (sweet spot $15–$100). The average incumbent carries 4,001 reviews — the moat a new listing must climb.