Encaustic
FailThe top 5 brands take 98% of clicks, so Encaustic is a Fail.
- Flapen Score
- 41 / 100Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 4841
- Market size
- €120K/yr58K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 79 sellers
Flapen Score
Encaustic against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Encaustic is stronger. Inside it, weaker.
Market
The Encaustic market on Amazon at a glance
Shoppers on Amazon Germany searched for Encaustic 58K times last year and spent an estimated €120K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €120K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 9.3%
- Market size, estimated
- €120Ka year
- Peak month
- November3.2× the quietest month
- Top search term
- wachsmalblöcke17K searches a year
02 · Price
A sale here is worth €22.14.
Listings sell for €22.14 on average, from €7.26 to €60.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At €22.14 that is €11K to €17K a year per listing.
- Average price
- €22.14inside the $15 to $100 sweet spot
- Price range
- €7.26–€60.62
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €11K–€17K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #333 within Malen. It carries 1,058 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 91%
- Out of stock, average day
- 10.0%
- Average rank
- #333in Malen
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,058per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Encaustic products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Stockmar 204884258 34000 Wachsmalblöcke mit reinem Bienenwachs 8 Wachsmal-Farben in handlicher Blockform verpackt im praktischen Blechetui ideal zum Malen für Kinder
- Price
- €8.17
- Rating
- 4.7/5
- Reviews
- 2,516
- Age
- 21y ago

Stockmar 204884266 Wachsmalblöcke (16 Blöcke wasserfest aus Bienenwachs im Blechetui)
- Price
- €16.59
- Rating
- 4.8/5
- Reviews
- 2,243
- Age
- 19y ago

STOCKMAR Stockmar Bienenwachsmalstifte Set mit 12 Blöcken im Karton
- Price
- €13.15
- Rating
- 4.7/5
- Reviews
- 390
- Age
- 19y ago

Encaustic Art The Original Starter Set | Encaustic Maleisen zum Wachs-Malen | Bügeleisen mit 16 Wachsmalblöcken Malpapieren Schaber & Anleitung | Komplettes Kreativset für Enkaustik Kunst
- Price
- €60.62
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 3y ago

GIOTTO Decor Wax Wachsblöcke rechteckige Form 4 x 2 cm 12 sortierte Farben
- Price
- €11.01
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 15y ago
Trending
estimated 90-day click momentum
Encaustic Art The Original Wachsmalblöcke: Enhancing Selection | 16 Farben für Encaustic Painting | Für Maleisen Stylus & Hotplate | Hochpigmentiertes Kreativwachs für Wachsmalerei & Mixed Media
- Price
- €24.99
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 6y ago

Stockmar Wachsmalbl cke - 16 Farben
- Price
- €17.51
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 10y ago

FABER-CASTELL 128224 - Mini Softpastellkreide STUDIO QUALITY 24er Kartonetui
- Price
- €7.26
- Rating
- 4.7/5
- Reviews
- 3,475
- Age
- 19y ago

STOCKMAR Stockmar Bienenwachsmalstifte Set mit 12 Blöcken im Karton
- Price
- €13.15
- Rating
- 4.7/5
- Reviews
- 390
- Age
- 19y ago

Encaustic Art The Original Starter Set | Encaustic Maleisen zum Wachs-Malen | Bügeleisen mit 16 Wachsmalblöcken Malpapieren Schaber & Anleitung | Komplettes Kreativset für Enkaustik Kunst
- Price
- €60.62
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 3y ago
Newest
by launch date
Artecho Pastellkreide 66er Premium Set 64 Farben Darunter Extra Schwarz & Weiß Ideal für Künstler Hobbymaler Schule Kunstunterricht.
- Price
- €13.09
- Rating
- 4.5/5
- Reviews
- 2,408
- Age
- 3y ago

Encaustic Art The Original Starter Set | Encaustic Maleisen zum Wachs-Malen | Bügeleisen mit 16 Wachsmalblöcken Malpapieren Schaber & Anleitung | Komplettes Kreativset für Enkaustik Kunst
- Price
- €60.62
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 3y ago

Encaustic Art The Original Wachsmalblöcke: Enhancing Selection | 16 Farben für Encaustic Painting | Für Maleisen Stylus & Hotplate | Hochpigmentiertes Kreativwachs für Wachsmalerei & Mixed Media
- Price
- €24.99
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 6y ago

Encaustic Art The Original Wachsmalblöcke: Basic Selection | 16 Farben für Encaustic Painting | Für Maleisen Stylus & Hotplate | Hochpigmentiertes Kreativwachs für Wachsmalerei & Mixed Media
- Price
- €25.85
- Rating
- 4.4/5
- Reviews
- 172
- Age
- 8y ago

Ditac Fine Art Encaustic Einsteiger-Box mit Maleisen Wachsfarben Malkarten und Anleitung auf DVD Coverfoto mit Monika Romer
- Price
- €45.26
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
79
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- Stockmar74%
- ENCAUSTIC ART11%
- GIOTTO6%
- Faber-Castell4%
- Meyco3%
- Artecho2%
Demand
Encaustic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Encaustic search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wachsmalblöcke17K/yr
- stockmar wachsmalblöcke14K/yr
- encaustic8K/yr
- encaustic wachs7K/yr
- wachsmalblöcke stockmar5K/yr
- flipchart kreide3K/yr
- encaustic set4K/yr
- wachsmalblöcke stockmar 162K/yr
Reviews and returns
What reviews say buyers love and hate about Encaustic
We read the reviews and the return reasons for every product selling here.
“Teilweise waren sie schon benutzt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Encaustic questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









