Is encaustic profitable to sell on Amazon Germany?

The niche generates €120K/yr across 11 tracked products. 90-day search growth is -19.9%. Flapen's verdict: Skip it (41/100).

How competitive is the encaustic niche?

6 brands and 79 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in encaustic?

Top complaints mined from reviews: Produktzustand, Schreiberfahrung, Haltbarkeit. The return rate is 0.7%.

When does demand for encaustic peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the encaustic niche?

Listings span €7.26–€60.62; the average listing price is €22.14 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.

encaustic

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great€22.14

avg listing price — sweet spot $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Price range

Great€7.26–€60.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,058

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€120K

€120K/yr · 58K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, encaustic is a €120K/yr Amazon Germany market (58K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

encaustic market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: €111K–€133K; units × avg price
Conversion rate: 9.3%
Avg BSR: #333
Page quality: 0%
Prime: 91%
Sponsored: 18%
Out of stock: 10.0%
Avg brand age: 75 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Stockmar74%
ENCAUSTIC ART11%
GIOTTO6%
Faber-Castell4%
Meyco3%
Artecho2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top encaustic search terms

wachsmalblöcke17K/yr -21.3%9.6% conv.
stockmar wachsmalblöcke14K/yr -13.4%8.6% conv.
encaustic8K/yr -15.4%0.8% conv.
encaustic wachs7K/yr -39.4%1.3% conv.
wachsmalblöcke stockmar5K/yr +10.3%13.7% conv.
flipchart kreide3K/yr +11.0%8.6% conv.
encaustic set4K/yr -44.4%2.1% conv.
wachsmalblöcke stockmar 162K/yr -31.0%1.6% conv.

All search terms

Top encaustic products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stockmar 204884258 34000 Wachsmalblöcke mit reinem Bienenwachs 8 Wachsmal-Farben in handlicher Blockform verpackt im praktischen Blechetui ideal zum Malen für Kinder

Stockmar€8.174.7★2,516 rev

Stockmar 204884266 Wachsmalblöcke (16 Blöcke wasserfest aus Bienenwachs im Blechetui)

Stockmar€16.594.8★2,243 rev

STOCKMAR Stockmar Bienenwachsmalstifte Set mit 12 Blöcken im Karton

Stockmar€13.154.7★390 rev

Encaustic Art The Original Starter Set | Encaustic Maleisen zum Wachs-Malen | Bügeleisen mit 16 Wachsmalblöcken Malpapieren Schaber & Anleitung | Komplettes Kreativset für Enkaustik Kunst

ENCAUSTIC ART€60.624.8★26 rev

GIOTTO Decor Wax Wachsblöcke rechteckige Form 4 x 2 cm 12 sortierte Farben

GIOTTO€11.014.6★203 rev

Newest

by launch date

Artecho Pastellkreide 66er Premium Set 64 Farben Darunter Extra Schwarz & Weiß Ideal für Künstler Hobbymaler Schule Kunstunterricht.

Artecho€13.092,408 rev

3y ago

Encaustic Art The Original Starter Set | Encaustic Maleisen zum Wachs-Malen | Bügeleisen mit 16 Wachsmalblöcken Malpapieren Schaber & Anleitung | Komplettes Kreativset für Enkaustik Kunst

ENCAUSTIC ART€60.6226 rev

3y ago

Encaustic Art The Original Wachsmalblöcke: Enhancing Selection | 16 Farben für Encaustic Painting | Für Maleisen Stylus & Hotplate | Hochpigmentiertes Kreativwachs für Wachsmalerei & Mixed Media

ENCAUSTIC ART€24.9979 rev

6y ago

Encaustic Art The Original Wachsmalblöcke: Basic Selection | 16 Farben für Encaustic Painting | Für Maleisen Stylus & Hotplate | Hochpigmentiertes Kreativwachs für Wachsmalerei & Mixed Media

ENCAUSTIC ART€25.85172 rev

8y ago

Ditac Fine Art Encaustic Einsteiger-Box mit Maleisen Wachsfarben Malkarten und Anleitung auf DVD Coverfoto mit Monika Romer

Meyco€45.26108 rev

9y ago

What buyers say about encaustic

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe24%

“Super Farben, wenig Chemie”

Qualität insgesamt18%

“Auswahl auch top,”

Zeichenerfahrung15%

“Die Kreiden liegen gut in der Hand und ermöglichen sowohl feine Linien als auch sanfte Farbverläufe – ideal für kreatives Malen und Zeichnen”

Preis-Leistungs-Verhältnis8%

“Jeden Cent wert”

Benutzerfreundlichkeit6%

“Leicht zu handhaben”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“sehr gut erklärt und kinderlicht zu verwenden”

Spaß/Unterhaltungserlebnis4%

“Damit macht arbeiten Spaß”

Wischfestigkeit4%

“Fsrbensindsehr gut verschmiert nicht und lässt sich gut mit arbeiten”

beworben Vs Tatsächliches Produkt3%

“Genau wie beschrieben - schöne Farben”

Funktionalität insgesamt2%

“Lässt sich verarbeiten”

What buyers complain about

Produktzustand25%

“Teilweise waren sie schon benutzt”

Schreiberfahrung25%

“Nicht zum Schreiben geeignet”

Haltbarkeit21%

“bricht direkt bei der Nutzung”

Qualität insgesamt13%

“Schlechte Qualität”

Top return reasons

Gesamtgröße40%

Defekt Material/Teile10%

Qualität insgesamt7%

Kompatibilität – insgesamt6%

Funktionalität insgesamt6%

beworben Vs Tatsächliches Produkt6%

Farbe6%

Haltbarkeit4%

Weiches Gefühl3%

Produktzustand3%

Common questions

Is encaustic profitable to sell on Amazon Germany?: The niche generates €120K/yr across 11 tracked products. 90-day search growth is -19.9%. Flapen's verdict: Skip it (41/100).
How competitive is the encaustic niche?: 6 brands and 79 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in encaustic?: Top complaints mined from reviews: Produktzustand, Schreiberfahrung, Haltbarkeit. The return rate is 0.7%.
When does demand for encaustic peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the encaustic niche?: Listings span €7.26–€60.62; the average listing price is €22.14 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.