Emotional Support
FailPrices span $4.28–$11.33, mostly outside the sweet spot, so Emotional Support is a Fail.
- Flapen Score
- 32 / 100Ranks 3,898 of 4,240 Küche, Haushalt & Wohnen niches · −16 vs the category median of 4832
- Market size
- €54K/yr513K searches / yr
- 90-day growth
- -25.5%search demand this quarter
- Competition
- 70%top-5 click share · 13 brands · 18 sellers
Flapen Score
Emotional Support against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Emotional Support is stronger. Inside it, weaker.
Market
The Emotional Support market on Amazon at a glance
Shoppers on Amazon Germany searched for Emotional Support 513K times last year and spent an estimated €54K. The top 5 brands take 73% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.
- Searches, last 12 months
- 513K
- Growth, 90 days vs prior 90
- -25.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €54Ka year
- Top search term
- pocket hug153K searches a year
02 · Price
A sale here is worth €8.16.
Listings sell for €8.16 on average, from €4.28 to €11.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €8.16 that is €816 to €2K a year per listing.
- Average price
- €8.16under the $15 to $100 sweet spot
- Price range
- €4.28–€11.33
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €816–€2K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #244 within Dekoartikel. It carries 229 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 3.8%
- Average rank
- #244in Dekoartikel
- Average rating
- 4.66 starsAmazon Germany average 4.37 stars
- Average reviews
- 229per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 16 months
Products
Top Emotional Support products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
18
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
22%
- Brand 141%
- Brand 213%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Emotional Support search demand
Weekly searches over the year. Pick a range.
Search terms
Top Emotional Support search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pocket hug153K/yr
- positive geschenke76K/yr
- hug54K/yr
- gehäkelte glücksbringer26K/yr
- emotional support41K/yr
- gehäkelte kuscheltiere28K/yr
- gehäkelte tiere17K/yr
- positive18K/yr
- glücksbringer gehäkelt12K/yr
- häkeltier11K/yr
Reviews and returns
What reviews say buyers love and hate about Emotional Support
We read the reviews and the return reasons for every product selling here.
“Mütze zu groß”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emotional Support questions
Answered from the same tracked data.









