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Emotional Support

Fail

Prices span $4.28–$11.33, mostly outside the sweet spot, so Emotional Support is a Fail.

Flapen Score
32
32 / 100
Ranks 3,898 of 4,240 Küche, Haushalt & Wohnen niches · −16 vs the category median of 48
Market size
€54K/yr513K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
70%top-5 click share · 13 brands · 18 sellers

Flapen Score

Emotional Support against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Emotional Support is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emotional Support market on Amazon at a glance

Shoppers on Amazon Germany searched for Emotional Support 513K times last year and spent an estimated €54K. The top 5 brands take 73% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months
513K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
1.3%
Market size, estimated
€54Ka year
Top search term
pocket hug153K searches a year

02 · Price

A sale here is worth €8.16.

Listings sell for €8.16 on average, from €4.28 to €11.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €8.16 that is €816 to €2K a year per listing.

Average price
€8.16under the $15 to $100 sweet spot
Price range
€4.28–€11.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€816–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #244 within Dekoartikel. It carries 229 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#244in Dekoartikel
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
229per listing
Listings tracked
15

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
16 months

Products

Top Emotional Support products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

18

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

22%

  • Brand 141%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Emotional Support search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Emotional Support search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pocket hug153K/yr
  • positive geschenke76K/yr
  • hug54K/yr
  • gehäkelte glücksbringer26K/yr
  • emotional support41K/yr
  • gehäkelte kuscheltiere28K/yr
  • gehäkelte tiere17K/yr
  • positive18K/yr
  • glücksbringer gehäkelt12K/yr
  • häkeltier11K/yr

Reviews and returns

What reviews say buyers love and hate about Emotional Support

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Geschenk Zweck”
17%of negative reviews mention “Gesamtgröße”
0.6%of orders come back
“Mütze zu groß”
A buyer, on “Gesamtgröße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Emotional Support questions

Answered from the same tracked data.