emma topper 180x200
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good€150.34avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,456avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Market size
Bad€38K€38K/yr · 52K searches
Price range
Bad€87.82–€248.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, emma topper 180x200 is a €38K/yr Amazon Germany market (52K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 25/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
emma topper 180x200 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- €38K–€75K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 100%
- Out of stock
- 2.4%
- Avg brand age
- 35 months
- Avg seller age
- 211 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
12
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Emma82%
- Nytral5%
- AM Qualitätsmatratzen4%
- Dailydream4%
- nøvera3%
- Newentor3%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -25.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top emma topper 180x200 search terms
- emma topper 180x20025K/yr
- emma topper16K/yr
- topper 180x200cm emma4K/yr
- emma diamond degree topper 180x2002K/yr
- emma premium topper5K/yr
Top emma topper 180x200 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emma Premium Topper 180x200 | Atmungsaktiver & Klimaregulierender Matratzentopper | 8 cm Höhe | Waschbarer Bezug
Emma€248.284.7★25 rev
Emma Flip Topper 180x200 Matratzentopper & Matratzenauflage für Boxspringbett Wende-Topper hart & weich Airgocell & Kaltschaum Waschbarer Bezug Atmungsaktiv & Komfortabel
Emma€157.624.2★1,011 rev
Emma Premium Plus Topper Kühlender Bezug 180x200 | Kühlender Matratzentopper | 9 cm Höhe | Atmungsaktiv & Temperaturregulierend | Waschbarer Bezug
Emma€247.263.8★12 rev
Premium Gelschaum-Topper 180x200 cm mit RG 50 - Hochwertiger Lyocell-Bezug - Antirutschfunktion - Umlaufendes Klimaband - Qualität Made in Germany - Gel-Topper 180 x 200
AM Qualitätsmatratzen€165.864.6★1,908 rev
Dailydream Matratzen Topper 180x200cm | Memory Foam | 5cm hoch |H1/2 | Edition Pure Model M | Zertifiziert & ergonomisch für unbequeme Matratze Boxspringbett & Gästebett | rutschfest mit Noppen
Dailydream€96.324.5★13,708 rev
Newest
by launch date
Nytral Matratzen Topper 180x200cm H3/H4 7 5 cm Matratzentopper 180x200 mit Gel-Viscoschaum & Komfortschaum 2-in-1 Härtegrad 7-Zonen Topper für Boxspringbett Schlafsofa & Wohnwagen waschbar
Nytral€87.8268 rev
Topper 180x200cm H3 & H4 Schlafsofa Bett Gelschaum Öko-TEX Zertifiziert Atmungsaktiv & Waschbar Matratzentopper für Boxspringbett
Nytral€88.62130 rev
Emma Premium Topper 180x200 | Atmungsaktiver & Klimaregulierender Matratzentopper | 8 cm Höhe | Waschbarer Bezug
Emma€248.2825 rev
Emma Premium Topper 140x200 | Atmungsaktiver & Klimaregulierender Matratzentopper | 8 cm Höhe | Waschbarer Bezug
Emma€201.4525 rev
Emma Premium Plus Topper Kühlender Bezug 180x200 | Kühlender Matratzentopper | 9 cm Höhe | Atmungsaktiv & Temperaturregulierend | Waschbarer Bezug
Emma€247.2612 rev
Trending
90-day click momentumNytral Matratzen Topper 180x200cm H3/H4 7 5 cm Matratzentopper 180x200 mit Gel-Viscoschaum & Komfortschaum 2-in-1 Härtegrad 7-Zonen Topper für Boxspringbett Schlafsofa & Wohnwagen waschbar
Nytral€87.824.7★
Topper 180x200cm H3 & H4 Schlafsofa Bett Gelschaum Öko-TEX Zertifiziert Atmungsaktiv & Waschbar Matratzentopper für Boxspringbett
Nytral€88.624.4★
nøvera Premium Gel Topper 180x200cm | H3/H4 | Oberstoff aus 100% Bio-Baumwolle | wolkenweicher 7-Zonen Matratzentopper 180x200cm | Hohes RG 50 | 8cm Matratzen Topper 180x200 |Luxus Matratzenauflage
nøvera€188.774.7★
Emma Flip Topper 140x200 Matratzentopper & Matratzenauflage für Boxspringbett Wende-Topper hart & weich Airgocell & Kaltschaum Waschbarer Bezug Atmungsaktiv & Komfortabel
Emma€130.684.2★
Emma Premium Plus Topper Kühlender Bezug 180x200 | Kühlender Matratzentopper | 9 cm Höhe | Atmungsaktiv & Temperaturregulierend | Waschbarer Bezug
Emma€247.263.8★
What buyers say about emma topper 180x200
What buyers praise and complain about, mined from review topics.What buyers love
“Super Topper, super bequem”
“Das Produkt ist in bester Qualität”
“Auf der ursprünglichen Matratze, passend zum Körper, weich und atmungsfähig, kann das Schlafgefühl verbessern, sondern auch die Matratze schmutzig schützen, insgesamt komfortabel und langlebig”
“Größe passt”
“Gut für sein Geld”
“Super weich”
“Erwartungen erfüllt”
“Er ist geruchsneutral”
“Gutes, festes Liegegefühl”
“langlebig”
What buyers complain about
“Geruch”
“Könnte etwas härter sein”
“Schlechten Produckt”
“Aufgrund der guten Bewertung gekauft, leider hat sich der Schaumstoff schnell (nach 3 Monaten) durch gelegen und geht nicht mehr in die ursprüngliche Form zurück.”
“Total unbequem”
“und kostspielig (60€).”
“Die Polyesterhülle war mir zu warm und zu dünn und nicht dick genug”
“Nr 1 war kleiner”
“verrutscht ständig”
“Zu weich”
Top return reasons
Common questions
- Is emma topper 180x200 profitable to sell on Amazon Germany?
- The niche generates €38K/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (25/100).
- How competitive is the emma topper 180x200 niche?
- 6 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in emma topper 180x200?
- Top complaints mined from reviews: Geruch, Hartes Gefühl, Qualität insgesamt. The return rate is 2.3%.
- When does demand for emma topper 180x200 peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the emma topper 180x200 niche?
- Listings span €87.82–€248.28; the average listing price is €150.34 (sweet spot $15–$100). The average incumbent carries 2,456 reviews — the moat a new listing must climb.