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Emma One Matratze 90x200

Fail

The top 5 brands take 100% of clicks, so Emma One Matratze 90x200 is a Fail.

Flapen Score
38
38 / 100
Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48
Market size
€408K/yr165K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
85%top-5 click share · 3 brands · 3 sellers

Flapen Score

Emma One Matratze 90x200 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Emma One Matratze 90x200 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emma One Matratze 90x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for Emma One Matratze 90x200 165K times last year and spent an estimated €408K. All 3 brands take every click. Demand peaks in Jul–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €408K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
1.4%
Market size, estimated
€408Ka year
Peak month
November2.9× the quietest month
Top search term
emma matratze 90 x 20033K searches a year

02 · Price

A sale here is worth €173.66.

Listings sell for €173.66 on average, from €42.30 to €238.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €173.66 that is €17K to €43K a year per listing.

Average price
€173.66above the $15 to $100 sweet spot
Price range
€42.30–€238.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€17K–€43K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #93 within Schlafzimmer. It carries 3,594 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
0%
Out of stock, average day
20.5%
Average rank
#93in Schlafzimmer
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
3,594per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Emma One Matratze 90x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 211%
  • Brand 32%

Demand

Emma One Matratze 90x200 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Emma One Matratze 90x200 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emma matratze 90 x 20033K/yr
  • emma one matratze 90x20063K/yr
  • emma one20K/yr
  • emma one matratze 140x20019K/yr
  • emma mattress3K/yr
  • emma matratze 200x2004K/yr
  • emma one matratze8K/yr
  • matratze emma 90x2004K/yr
  • emma 25 flip6K/yr
  • matratze emma 140x2003K/yr

Reviews and returns

What reviews say buyers love and hate about Emma One Matratze 90x200

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Geruch”
<0.1%of orders come back, a rate Amazon rounds to zero
“die Matrazen stinken.”
A buyer, on “Geruch”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Emma One Matratze 90x200 questions

Answered from the same tracked data.